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iPad LTE Makes it Far Easier to Use Up Bandwidth Allotments

The Wall Street Journal notes that some early 3rd Generation iPad owners are finding it a bit too easy to burn through their monthly bandwidth allotments when on the faster LTE network.

The new iPad offers a much faster wireless data network called LTE. The speed of LTE can be up to 10 times faster than 3G networks. As a result, some have found they've burned through entire monthly allowances in a matter of days.
"It's kind of a Catch-22," says Mr. Wells, a 31-year-old Web developer who decided to pony up for another gigabyte. "It streams really fast video, but by streaming really fast video you tend to watch more video, and that's not always best."
Besides just encouraging the consumption of video, the new iPad's Retina display also encourages the use of HD content which takes up more bandwidth than their non-HD counterparts.

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Posted: 31 months ago
In other iPad news, the Retina display has more pixels.
Rating: 31 Votes
Posted: 31 months ago
Someone needs to tell the WSJ that if you install larger pipes you can get more water through them in the same amount of time. Apparently, this really is rocket science.
Rating: 8 Votes
Posted: 31 months ago
Come, join hands, let's call this Bandwidthgate and forward it to Gizmodo to blow it out of proportions.
Rating: 8 Votes
Posted: 31 months ago
That seems pretty straightforward; especially given that others had already discovered that iPhone 4s users used more data than iPhone 4 users (presumably because of HSPA+ availability for AT&T users).
Rating: 7 Votes
Posted: 31 months ago
I hope this helps drive the carriers to offer better data plans. Canadian carriers seem to be notoriously bad for this. Look at the current data plans for the iPad 4G LTE: Rogers, Telus and Bell start their plans at 10 MB per month.

That wasn't a typo. Ten megabytes. Per month.

You could burn through that in ten seconds by watching a single YouTube video.

But hey, these are the same carriers that offer off-plan and roaming data rates at 3 cents per kilobyte. That's over $31,000 per GB of data!
Rating: 7 Votes
Posted: 31 months ago
I don't think it's quite as obvious as people seem to think.

Bandwidth for 1 hour of HD video over LTE >> 1 hour of SD video over 3G.

To the end user, they are still watching 1 hour of video. I think it's intuitive for people that 5 hours of video is more bandwidth than 1 hour of video. But not as obvious that you may be getting a larger stream on LTE.

In other words, a user who is used to watching X hours of video on their iPad 3G might be surprised that the same X hours of video on the iPad LTE will use up much more bandwidth.

arn
Rating: 7 Votes
Posted: 31 months ago
Wow! What an amazing piece of reporting! I never knew that streaming video over cellular data would burn through my allotment of data quickly. Good thing somebody did the investigative reporting on that. :rolleyes:

LTE makes streaming video better because you don't have to wait. It does not mean you should stream more video if you don't have unlimited data. Just because they open a McDonald's around the corner does not mean you should add more Big Macs to your diet. If they opened a Chevron closer to your home does it mean you should feel free to drive more miles daily? It just means that when you need McDonald's or Chevron they will be easier to access.

Cellular Data should be looked at the same way. Make it as fast as possible but if you are on a limited plan you still need to be on a budget if you don't have an unlimited plan.
Rating: 6 Votes
Posted: 31 months ago

In other iPad news, the Retina display has more pixels.


And higher wattage backlights produce higher heat.
Rating: 6 Votes
Posted: 31 months ago
I always imagine 4G speeds would be irritating, because it'd be really fast, but you'd struggle to make the most of it without smashing through data caps.
Rating: 5 Votes
Posted: 31 months ago
LTE will always been pointless until carriers make it affordable.
Rating: 5 Votes

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