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Apple's App Store Reaches 25 Billion Downloads, Now on Pace for 15 Billion Apps Per Year

Apple's App Store today reached 25 billion downloads since its inception in 2008, and along with the milestone comes the end of the company's "25 Billion App Countdown" promotion launched just over two weeks ago. The winner of the promotion, who is yet to be announced, will be awarded a $10,000 gift card valid for App Store, Mac App Store, or any other iTunes Store content.


The App Store took a little under two and half years to reach 10 billion downloads, and less than six additional months to reach 15 billion downloads.


With today's milestone, the App Store has seen its last 10 billion downloads come over a period of just eight months, putting Apple's pace at 15 billion downloads per year and undoubtedly continuing to accelerate. As tracked by our sister site AppShopper, Apple has approved a total of nearly three quarters of a million apps for the App Store, with over 550,000 of them currently available in the store.

Top Rated Comments

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37 months ago

...how generous from a company that's sitting on 100 billion in cash.


They could have just let the milestone pass and kept the $10k. You seem like the type of guy who would get a new car for your 18th birthday then complain about the colour.
Rating: 31 Votes
37 months ago
watch it be some 10 year old or 80 year old that didn't even know about the promotion
Rating: 23 Votes
37 months ago

$10,000 is $10,000 but how on earth could I spend that on the iTunes store?


Easy! Write your own app, and submit it to the app store. Set the price to $10000 and buy it with your gift card. You'll get $7000 in cash.

:D
Rating: 14 Votes
37 months ago
If you just downloaded a bunch of apps, please raise your hand...
Rating: 13 Votes
37 months ago

not only apps but anything at the apple store hmm new iMac, macbook. iPad,IPod, may 2 or 3 or even 4. fun to dream :):):):):)


No, only App Store, ITunes Store and iBookstore. It's not for the Apple Store.
Rating: 11 Votes
37 months ago

I hope I win :D I've just spent 20 bucks on apps!


Shoulda just gone for free ones
Rating: 10 Votes
37 months ago

What?! How is it even a contest then?

You can't win Lotto without buying a ticket, how can it be OK to win this without downloading an app? Makes no sense.


The lotto is a game of chance you pay for.

A contest is illegal to charge for in the USA. There is always a way to enter a contest without purchasing anything.

That's why you will always see " no purchase necessary" on contest rules in the US.
Rating: 8 Votes
37 months ago
you didnt have to download an app to win.
Rating: 7 Votes
37 months ago
$10,000 is $10,000 but how on earth could I spend that on the iTunes store?
Rating: 7 Votes
37 months ago
It's strange on that main graphic how many apps can be seen multiple times. You'd think they wouldn't have duplicates. LAAAAZYYYYY!
(and I care too much)
Rating: 6 Votes

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