Apple Confirms March 3 Opening for Amsterdam Retail Store

Wednesday February 22, 2012 5:18 AM PST by Eric Slivka
Following reports yesterday that Apple would open its first Dutch retail store in Amsterdam on March 3, the company has confirmed that date today with emails to customers and a new dedicated store page on its website.


The new store will open at 10:00 AM on Saturday, March 3, with press reportedly having been invited to a preview event two days earlier. With the opening, the Netherlands will become the twelfth country to host at least one Apple retail store.

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35 months ago



From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. ;)
Regardless, congrats on the new store.


Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam (http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam)
Rating: 3 Votes
35 months ago
The iPad3 will look even MORE magical to customers smoking pot in the Amsterdam store...
Rating: 2 Votes
35 months ago





Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.


No need to get ****** mate :) It was just a suggestion
Rating: 1 Votes
35 months ago
Not everybody smokes weed in the Netherlands guys.

I'll bet that there are more smokers in any other country. ;)
Rating: 1 Votes
35 months ago
I wonder if they will be handing out shirts. :cool:
Rating: 0 Votes
35 months ago

I wonder if they will be handing out shirts. :cool:

Yes, they're going to hand out 4500 shirts (according to Apple's official Hot News RSS)
Rating: 0 Votes
35 months ago





The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.


Oh good! Even better! It seemed too odd to not have some sort of significance.
A nod to the stacked Xs?

Thanks for the clarification, Moiety.

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Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam (http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam)


Totally agreed. A nice touch.
Thanks all for the education. Yah learning! ;)
Rating: 0 Votes
35 months ago
Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3 :eek:
Rating: -1 Votes

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