Following reports yesterday that Apple would open its first Dutch retail store in Amsterdam on March 3, the company has confirmed that date today with emails to customers and a new dedicated store page on its website.

amsterdam retail store opening
The new store will open at 10:00 AM on Saturday, March 3, with press reportedly having been invited to a preview event two days earlier. With the opening, the Netherlands will become the twelfth country to host at least one Apple retail store.

Top Rated Comments

moiety Avatar
moiety
159 months ago
From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. ;)
Regardless, congrats on the new store.The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.
Score: 6 Votes (Like | Disagree)
CountBoni Avatar
CountBoni
159 months ago


From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. ;)
Regardless, congrats on the new store.

Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam (http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam)
Score: 3 Votes (Like | Disagree)
astrobill Avatar
astrobill
159 months ago
The iPad3 will look even MORE magical to customers smoking pot in the Amsterdam store...
Score: 2 Votes (Like | Disagree)
MasterHowl Avatar
MasterHowl
159 months ago




Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.

No need to get ****** mate :) It was just a suggestion
Score: 1 Votes (Like | Disagree)
Scott90 Avatar
Scott90
159 months ago
Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3 :eek:
Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.
Score: 0 Votes (Like | Disagree)
lazyrighteye Avatar
lazyrighteye
159 months ago




The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.
Oh good! Even better! It seemed too odd to not have some sort of significance.
A nod to the stacked Xs?

Thanks for the clarification, Moiety.

----------

Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam (http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam)

Totally agreed. A nice touch.
Thanks all for the education. Yah learning! ;)
Score: 0 Votes (Like | Disagree)
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