Apple Unveils Striking New Window Coverings at Forthcoming Amsterdam Store
We've been covering Apple's forthcoming Amsterdam retail store with interest for some time now, as it will be the company's first location in the Netherlands. While development has been slowed by historic preservation issues, rumors last month suggested that the store could open on February 18.
Apple indeed appears to be getting closer to opening the store, as today it unveiled striking new orange window coverings announcing that the location will be "opening soon". Several Dutch sites including
One More Thing [
Google translation] and
iPhoneclub.nl [
Google translation] have posted photos of the store.
Orange is the national color of the Netherlands, while the three vertically-stacked Apple logos are a play on the three crosses found in Amsterdam's coat of arms and which are popularly used to represent the city.
An opening date for the new store remains unknown, with hiring plans and glimpses of the store's interior suggesting that it will not quite meet the previously-rumored February 18 date.
Popular Stories
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out.
Works in Any CarPlay Vehicle
Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
The new Apple Watch Series 12 and Apple Watch Ultra 4 have hardware changes that allow for faster charging, but you will need to use the new version of the Apple Watch Magnetic Fast Charger included in the box in order to achieve this boost. If you need extra ones for your own charging stands or travel or so forth, Apple released the new version of the charger on its online store last week, with...
Wednesday September 16, 2026 1:32 pm PDT by
Juli CloverThe iOS 27.2 beta that Apple released today adds a feature that reminds you it's your anniversary when you call someone, as long as you've added the date in the Contacts app.
On the date of your anniversary, when you go to call the person, you'll see a reminder that it's an important day so you don't forget to say something. The anniversary alert uses Call Context, a feature Apple added in...