AT&T Introduces New Smartphone Data Plans w/3GB and 5GB Options

045322 attAT&T today announced new smartphone data plans with larger data allocations, the first update to AT&T's plans since June of 2010. The plans kick in this Sunday, January 22.

"Customers are using more data than ever before," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. "Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment."

The smartphone plans include unlimited access to AT&T Wi-Fi Hotspots, and replace the current $15/$25 data plans:

- AT&T DataPlus 300MB: $20 for 300MB, additional 300MB for $20.
- AT&T DataPro 3GB: $30 for 3GB, additional 1GB for $10/each
- AT&T DataPro 5GB: $50 for 5GB, with mobile hotspot/tethering, additional 1GB for $10/each

iPad 3G users can now choose from one of three plans:

- The existing 250MB for $15 plan
- AT&T DataConnect 3GB: $30 for 3GB
- AT&T DataConnect 5GB: $50 for 5GB

Current users can keep their plans, but as of Sunday, all new smartphone and tablet service contracts will have to use one of these plans.

Top Rated Comments

andyplace Avatar
160 months ago
This is nothing but a price increase. If you have $30 unlimited -- why pay $30 to get stuck with 3 gig -- at least the $25/2-gig had some monetary incentive.

Stupid AT&T.
Score: 57 Votes (Like | Disagree)
srxtr Avatar
160 months ago
This is their solution? To get rid of some of the cheaper options and make it even more expensive?

gg AT&T
Score: 44 Votes (Like | Disagree)
Cathode Avatar
160 months ago
Honestly, they should have kept the $15 price point and bumped up the data limit from 250MB to 300MB as a courtesy.

Bumping up the rates with modest limit increases is just plain greedy. Thanks anyway, AT&T.
Score: 43 Votes (Like | Disagree)
dagamer34 Avatar
160 months ago
"We gave you more!!"

Fine print: But you pay more too.
Score: 37 Votes (Like | Disagree)
stoopkitty Avatar
160 months ago
what the ****? this is ********. we should start an internet wide protest against this
Score: 33 Votes (Like | Disagree)
emvath Avatar
160 months ago
Thanks Att. You've made my choice (not you) for a new service provider much easier.
Score: 25 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...