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Apple and Android Gain Smartphone Marketshare at Expense of RIM and Microsoft

comScore released their latest numbers for the relative market shares of the mobile market. Apple continues to inch upward with 11.2% of total U.S. Mobile Subscribers.

This percent share is up from 9.8% in August and 10.2% in September. Apple's growth was greater than its competitors during this time which covers the introduction of the iPhone 4S. Apple has historically trended well with steady gains in this measure over time. These numbers are for both smartphone and non-smartphone subscribers in the U.S.


Amongst Smartphone platforms, Google's Android continues to lead at 46.9% over Apple's 28.7% but both platforms grew in the past few months as compared to both Microsoft and RIM.


Microsoft, RIM and Symbian saw continued declines in Smartphone marketshare over the past quarter. The difference in change between Apple and Android's growth is even smaller (1.3 points vs 2.1 points) when comparing the November numbers to September numbers. The iPhone 4S's launch in October should have been covered in these figures.

comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Top Rated Comments

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38 months ago

I don’t think it’s just the 4S or Sprint availability that saw Apple’s growth rate increase while Google’s shrank.


Positive 3.1% is shrinking ? :eek:
Rating: 18 Votes
38 months ago

HA I completely forgot Microsoft even sold phones!


They don't.
Rating: 14 Votes
38 months ago

Positive 3.1% is shrinking ? :eek:


He said the growth rate shrank, which it did.
Rating: 13 Votes
38 months ago

Positive 3.1% is shrinking ? :eek:


It is in Apple math.
Rating: 13 Votes
38 months ago

It's all those low-end Samsung, LGs and HTCs where their users barely know that their phones are smartphones or buy any apps. Maybe you have to go to cities lower on the economic totem pole to see more of them.


As opposed the the wealthy, intelligent, high class iPhone users?
Rating: 13 Votes
38 months ago

He said the growth rate shrank, which it did.


It did how exactly ? I don't see 3 quarters worth of numbers to compare the growth rate.
Rating: 11 Votes
38 months ago

It's all those low-end Samsung, LGs and HTCs where their users barely know that their phones are smartphones or buy any apps. Maybe you have to go to cities lower on the economic totem pole to see more of them.


Why then was the Samsung Galaxy S II, a top of the line high end phone one of the best selling Android model this year ? :rolleyes:

That doesn't make sense, according to you, it's the low end that's pushing Android up, not its high-end...
Rating: 11 Votes
38 months ago

Blame Ballmer and his arrogance for WP7's results (or lack thereof) today.

Microsoft had their chance to grab hold of the universal-licensing scheme that Google employs today with impunity, but when Ballmer and the world was shown in 2007 what was to come he just laughed it off, thought it was all a big joke:

http://www.youtube.com/watch?v=eywi0h_Y5_U

The result? More lousy WinMo iterations for the next three years.


The only thing about this video that is constantly ignored, is that Ballmer was sort of right for the first year. It WAS too expensive and did too little, even though the phone was really impressive when it launched. It didn't take off until the 3G version, which was actually subsidized and had the App Store (which Steve Jobs was against by the way. Where would Apple be if iTunes was still Mac only, and the iPhone had no App Store? Both things Jobs fought for). So yeah, Ballmer looks stupid now, but at the launch he was kind of right, and people just completely forget this, or purposefully misrepresent the truth.

He even says in the video they might still sell well.

You like to go around ripping on people, but what exactly do you do?
Rating: 9 Votes
38 months ago

Why then was the Samsung Galaxy S II, a top of the line high end phone one of the best selling Android model this year?

Yeah, I really don't get the whole Android = Cheap claim you see so much on Macrumors. The vast majority of Androids I see in the field are in a similar price range to the iPhones I see. My first Android was an EVO 4G. I don't recall it being low-end on any chart I ever saw. In fact it was faster than anything I had used up until that point and nearly impossible to purchase for the first several months due to every store selling out and keeping a surprisingly long waiting list. Even to this day it has managed to run everything I've ever tried to throw at it. I can't say the same for my iPhones. They were reasonably fast when purchased but never blazing and quickly got slower and slower as new patches and revisions of iOS were released.
Rating: 9 Votes
38 months ago

And Apple will still own the mobile industry profits because many other companies are giving their products away (and sometime losing money) for market share.


And a companies profits are all that matter to Joe Consumer.
Rating: 8 Votes

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