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U.S. Non-iPad Tablet Market Led by TouchPad Fire Sales as iPad's Domination Continues
HP famously discontinued its TouchPad tablet just weeks after it launched, although the company has been periodically offering stocks of the device at bargain basement prices as low as $99 or as part of bundles with HP computers.
PC manufacturers are dominant in the tablet space, as four of the top five tablet brands already have a strong U.S. consumer PC presence. Only two of the top five brands play in the smartphone market.Apple's sales performance is not included in the study, but it is clear that the total of 1.2 million non-iPad tablets fails to come close to Apple's sales numbers. For the first three quarters of 2011, Apple reported total iPad sales of just over 25 million iPads on a worldwide basis, and while the company does not break out its U.S. iPad sales, that number is almost certainly well above 10 million units, putting Apple in the neighborhood of 90% sales share.
“The market is filled with long-time PC and phone brands as well as low-cost entrants,” stated Baker. “With a limited amount of shelf space and challenges in overcoming the iPads first mover strength, not all brands will be successful.”
Recent studies have pegged Apple's share of iPad shipments at closer to 65-70%, but those studies measure shipments from manufacturers to distribution channels and not sales to end users. While Apple has repeatedly noted that it is selling every iPad it can make, competitors' devices still appear to be languishing on store shelves amid low interest from consumers.