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Apple and Employees Give $2.6 Million to Charity Through Donation Matching Program

Apple has matched $1.3 million in employee donations for a total of $2.6 million donated to charity via a program CEO Tim Cook instituted earlier this year. Via the program, Apple offered to match U.S. full-time employees' contributions to 501(c)(3) charitable organizations, up to $10,000 per employee per year.

The $1.3 million matched so far is being used by Apple to internally promote the program and solicit more donations. An image touting the success of the program links employees to a page that provides an overview of the matching program.
The total was first reported by AppleInsider.

Top Rated Comments

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41 months ago
why are people crying? giving some is better than none.
Rating: 16 Votes
41 months ago

Apple should give a few hundred million of their 80 billion.


Here we go again...

It's always "Occupy MacRumors" at the very mention of free market capitalism.
Rating: 15 Votes
41 months ago
Post-Steve Jobs Apple is more generous!
Rating: 12 Votes
41 months ago

Apple should give a few hundred million of their 80 billion.



Yes, because every profitable company should automatically give their capital away instead of using it to better themselves.
Rating: 12 Votes
41 months ago

They didn't do anything for charity for the past 15 years. It's about time they do something like every other major company in the country does. Their charitable work was a joke under Uncle Steve.

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That doesn't benefit people who need charity.



You're wrong on so many levels...

How many people does Apple employ around the world (directly, and indirectly)? How much money do these people pay in taxes around the world?

Do you really think that paying a couple million in charity money has the same effect as putting that same money towards a new product? A new product that could take off, and have create waves down the supply chain for production and manufacturing?

Donating for the sake of "donating" is pointless. Use your money how you see fit.
Rating: 12 Votes
41 months ago

Yes, because every profitable company should automatically give their capital away instead of using it to better themselves.


He (the person you quoted) doesn't seem to realize that Apples expansion and job creation is a benefit to society even more so than charitable donation, since creating jobs creates more people with the potential to donate to charity.
Rating: 10 Votes
41 months ago
$1.3 million, wow that's what? Roughly 0.006% of its profits last year.
Seriously, I know we live in a capitalist country but a little bit more philanthropy is possible.
Rating: 8 Votes
41 months ago

Yes, because every profitable company should automatically give their capital away instead of using it to better themselves.


Sorry, this isnt Apple circa 1999. I dont need to preach their success, and its disgusting that companies far less financially successful are doing so much more.
On your point of using capital to "better themselves", I'd agree IF Apple had industry leading warrrenties (which they dont), industry leading QA (which they dont), and cutting edge hardware implementation (which is a mixed bag at best...also, their BTO pricing methodology is a slap in the face).

No one can argue Apple's huge success and appeal...but thats a reason for incredible giving, not the oppostite. Cheers mate. :apple:


PS: Huge Kudos to Apple Employee contributions, these are real life folks giving out of their own pockets. Right on and thank you
Rating: 8 Votes
41 months ago
What's up with all the Steve Jobs hate here? The story is about Apple's charitable donations, not about who put them in place and why.
Rating: 8 Votes
41 months ago

I can think of 80 billion reasons they should be doing more. The people who need charity aren't buying Apple products. They are starving to death or dying of diseases that should have been eradicated by now.


If you feel so strongly about it, get off the internet and go "do something about it."

Since when is it a corporations "duty" to give money away?
Rating: 7 Votes

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