Apple's yearly developer conference should see iOS 8, OS X 10.10, and likely some hardware.
Apple Ramps Up iPhone 4S Advertising with 3 New Ads featuring iCloud, Siri, and Camera
Apple is starting to ramp up its iPhone 4S advertising and has posted 3 new ads to their YouTube channel. The new ads focus on specific features found on the iPhone 4S and iOS 5, including Siri, iCloud and the new Camera.
This marks the second Siri ad that Apple has aired. The first ad was more of a teaser, only revealing Siri at the very end. This new ad shows more explicit examples of what Siri can do.
The iCloud ad shows how you can sync data across devices:
The Camera ad talks about the higher quality camera found on the iPhone 4S including editing features: