Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Ramps Up iPhone 4S Advertising with 3 New Ads featuring iCloud, Siri, and Camera


Apple is starting to ramp up its iPhone 4S advertising and has posted 3 new ads to their YouTube channel. The new ads focus on specific features found on the iPhone 4S and iOS 5, including Siri, iCloud and the new Camera.

This marks the second Siri ad that Apple has aired. The first ad was more of a teaser, only revealing Siri at the very end. This new ad shows more explicit examples of what Siri can do.

The iCloud ad shows how you can sync data across devices:



The Camera ad talks about the higher quality camera found on the iPhone 4S including editing features:


Top Rated Comments

(View all)

36 months ago

"Because its an iPhone, it can do what no other phone can"....crop, rotate, remove red eye, and tweet photo. No other phone can do that?


NO ORDINARY CAMERA can do....it didn't say ANYTHING about other phones...sheesh
Rating: 24 Votes
36 months ago
I love how iPhone commercials actually speaks about things the phone can do i real life situations.

As opposed to motorola for example which makes it commercials look like a poor mans version of Blade Runner.
Rating: 16 Votes
36 months ago

Here's an accurate ad tagline: Want your Safari book marks mangled?
iCloud can do that automatically for you and make sure there mangled on
all of your other devices within mere moments... Surf different...


I've honestly never had problems sync'ing bookmarks between an iPhone, iPad, and two Macs.
Rating: 14 Votes
36 months ago

:eek: What???? The MacBook Air, iPad and the iMac are all in the iCloud ad but where's the MacBook Pro????


the mini or mac pro aren't in it either.....why does the MB pro have to be in the ad?
Rating: 14 Votes
36 months ago

I don't like the music in these commercials. I don't really like these commercials. Their not that creative, rebellious, inspiring, cool as they used to be... And as amazing as SIRI is I don't think her voice or cadence is ready for prime time on the commercials, it sounds kind of cheap and stilted...


So are they suppose to be using imported Dub-Step filler music and Quick zoom shots?

:p
Rating: 13 Votes
36 months ago
I'm waiting on the "English Weegie" setting for Siri.

User: "Pyoor burstin' fur a pish, where's the nearest bog, hen"?

Siri: "A'fun this fur ye, the nearest bog is up aheid ... there's a lane oan yer right hawn side ye can nip in tae fur a quick slash".
Rating: 11 Votes
36 months ago
"The iPhone 4S has an all new camera, with 8 megapixels and advanced optics"

This is the first time in a looong time that I've heard Apple mention something like the number of megapixels in an ad. Sorta surprised me really because the normally market the experience and not so much the tech behind it.
Rating: 11 Votes
36 months ago

I didn't think the iPhone's camera could cause a red-eye effect.


It can; the flash is pretty much inline with the lens.
Rating: 11 Votes
36 months ago
I'm still amazed at Siri!
Rating: 9 Votes
36 months ago

I don't like the music in these commercials. I don't really like these commercials. Their not that creative, rebellious, inspiring, cool as they used to be... And as amazing as SIRI is I don't think her voice or cadence is ready for prime time on the commercials, it sounds kind of cheap and stilted...


Although I agree with your push for a more natural voice for Siri, you've lost credibility. This is the 2nd wrong use of "their" in two pages of a single thread. Is it really that hard to learn the difference? It seems like such an enormous struggle for people nowadays. Maybe I'm old-fashioned. I just don't understand the challenge. I don't know.

Anyway, how would Apple make Siri's voice more fluid? Is it even possible since she has to piece together individual words instead of just set phrases?
Rating: 9 Votes

[ Read All Comments ]