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iPhone 4S Sales Now Reservation-Only at Apple Retail Stores in U.S. and Canada


Apple has updated its "how to buy" page for the iPhone 4S to note that Apple retail stores in the United States and Canada are now selling the device on a reservation-only basis. Customers will need to visit Apple's site after 9:00 PM each evening to reserve a phone for the following day.
iPhone 4S is available in store by reservation only. Reserve yours after 9:00 p.m. tonight for pickup tomorrow. When you come in, you’ll choose a carrier and plan, and we’ll get your iPhone up and running before you leave the store.
MacRumors spoke to a representative at one Apple retail store who noted that that location continues to sell the iPhone 4S to walk-in customers but that supplies are "evaporating". But as supplies tighten Apple seems to be pushing customers toward the reservation channel in order to minimize lines and disappointed customers.

It seems unlikely that Apple retail stores would refuse to sell unreserved iPhone 4S stocks to walk-in customers, so the company may simply be taking reservations and then distributing any remaining stock each day on a walk-in basis.

Apple is placing some restrictions on iPhone 4S walk-in sales in other countries as well, noting that it will take reservations for both on-contract and SIM-free iPhone 4S models after 9:00 PM, but only on-contract phones will be offered on a walk-in basis in those countries. Limiting walk-in sales of SIM-free handsets is likely designed to discourage mass sales into the grey market, such as in China where the devices are selling for as much as $2000.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

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36 months ago
I just got home from an Apple store in Utah. I bought ten iPhone 4Ss no problem.
Rating: 34 Votes
36 months ago

My local Apple store seems to get the same people back every day buying more phones. Obviously they're exporting them for the purpose of reselling.


Is there something wrong with that?
Rating: 24 Votes
36 months ago

Is there something wrong with that?


Nope. Just like there isn't anything wrong with Apple trying to make it harder to do so.
Rating: 17 Votes
36 months ago
Good idea. My local Apple store seems to get the same people back every day buying more phones. Obviously they're exporting them for the purpose of reselling.
Rating: 6 Votes
36 months ago
It's amazing how nobody here seems to notice how's paying 2000$ for a phone (i know its iPhone, but still..come on) is just normal..this just shows what an iPhone can do:) if you don't have an iPhone, you don':cool:t have an iPhone..as simple as that!
Rating: 5 Votes
36 months ago
sounds like a great idea! anyone know if I can do a rogers upgrade at an apple retail store?
Rating: 3 Votes
36 months ago

Is there something wrong with that?


Yes, there is..simple question, simple answer
Rating: 3 Votes
36 months ago
Anyone in the US pre-ordered from AT&T? I am considering canceling my order, if possible, and reserve mine on Apple's site. I pre-ordered with AT&T on the 7th and the estimated ship time was 2-3 weeks, which is total BS!
Rating: 2 Votes
36 months ago

Well, since you can't buy one currently without signing a new 2 year carrier agreement, I can't see how this would work.

Tony


Canada and UK, we can buy them unlocked and off contract.
Rating: 2 Votes
36 months ago
When I was waiting in line at the 5th avenue NYC store for the iPhone 4S on Friday night about 70% people in line looked like this:
http://farm7.static.flickr.com/6224/6254501611_88b6887211_z.jpg
Rating: 2 Votes

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