New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

iPhone 4S Sales Now Reservation-Only at Apple Retail Stores in U.S. and Canada


Apple has updated its "how to buy" page for the iPhone 4S to note that Apple retail stores in the United States and Canada are now selling the device on a reservation-only basis. Customers will need to visit Apple's site after 9:00 PM each evening to reserve a phone for the following day.
iPhone 4S is available in store by reservation only. Reserve yours after 9:00 p.m. tonight for pickup tomorrow. When you come in, you’ll choose a carrier and plan, and we’ll get your iPhone up and running before you leave the store.
MacRumors spoke to a representative at one Apple retail store who noted that that location continues to sell the iPhone 4S to walk-in customers but that supplies are "evaporating". But as supplies tighten Apple seems to be pushing customers toward the reservation channel in order to minimize lines and disappointed customers.

It seems unlikely that Apple retail stores would refuse to sell unreserved iPhone 4S stocks to walk-in customers, so the company may simply be taking reservations and then distributing any remaining stock each day on a walk-in basis.

Apple is placing some restrictions on iPhone 4S walk-in sales in other countries as well, noting that it will take reservations for both on-contract and SIM-free iPhone 4S models after 9:00 PM, but only on-contract phones will be offered on a walk-in basis in those countries. Limiting walk-in sales of SIM-free handsets is likely designed to discourage mass sales into the grey market, such as in China where the devices are selling for as much as $2000.

Related roundup: iPhone 6

Top Rated Comments

(View all)

41 months ago

Is there something wrong with that?


Nope. Just like there isn't anything wrong with Apple trying to make it harder to do so.
Rating: 17 Votes
41 months ago
sounds like a great idea! anyone know if I can do a rogers upgrade at an apple retail store?
Rating: 3 Votes
41 months ago
It's amazing how nobody here seems to notice how's paying 2000$ for a phone (i know its iPhone, but still..come on) is just normal..this just shows what an iPhone can do:) if you don't have an iPhone, you don':cool:t have an iPhone..as simple as that!
Rating: 3 Votes
41 months ago

Well, since you can't buy one currently without signing a new 2 year carrier agreement, I can't see how this would work.

Tony


Canada and UK, we can buy them unlocked and off contract.
Rating: 2 Votes
41 months ago
Anyone in the US pre-ordered from AT&T? I am considering canceling my order, if possible, and reserve mine on Apple's site. I pre-ordered with AT&T on the 7th and the estimated ship time was 2-3 weeks, which is total BS!
Rating: 2 Votes
41 months ago

Is there something wrong with that?


Yes, there's plenty wrong with that.

The exporters/resellers shouldn't be able to buy more than a limited number of phones until domestic demand goes down to the point that there is plenty of stock. People here should be able to buy their phones without having to wait in long lines or gamble on whether they'll be in stock.

The flippers can wait. Domestic customers are more important.
Rating: 2 Votes
41 months ago

Is there something wrong with that?


Yes, there is..simple question, simple answer
Rating: 2 Votes
41 months ago

They won't. How do you feel when someone buy your reserved iPhone 4s?


How is anyone supposed to reserve anything when the site isn't even working?
Rating: 2 Votes
41 months ago

I just got home from an Apple store in Utah. I bought ten iPhone 4Ss no problem.


Ha ha ha ha ha ha ha!!!

This is why we can't have nice things!

:-)
Rating: 1 Votes
41 months ago
I posted this in another thread, but I realize this is way better to post in. I apologize if I'm cluttering up the serious parts of the forum. Don't get mad at me though, I usually hang around the "community" parts. Anyways:

I just ordered another 4S (gave my other one to my dad) and Rogers says I'm "380th" in line.

Anyone with any experience with Rogers know how long that could take? I imagine it must take weeks and weeks to ship that many phones out from a warehouse?


Anyone got any ideas? I'm heading back to school soon and need to know if I should change my pick up location.
Rating: 1 Votes

[ Read All Comments ]