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iPad Surpasses iPhone in U.S. Internet Traffic, Nabs 97% Share of Tablet Traffic

Research firm comScore today announced the results of its latest study of digital media consumption in the United States, perhaps unsurprisingly finding that the iPad has continued to dominate the tablet industry and has even quickly overcome the iPhone's headstart to lead it in total traffic. Among iOS devices, the iPad is now responsible for more U.S. Internet traffic than the iPhone, taking the title by a margin of 46.8% to 42.6%.

Perhaps most notably, the iPad continues to dominate the U.S. tablet industry even as numerous high-profile competitors have introduced (and in some cases already discontinued) their own tablet products to take on the iPad. According to comScore, the iPad accounted for 97.2% of U.S. Internet traffic, as measured by browser-basd page views, from tablet devices over the June-August period.


Looking at the broader tablet and smartphone market, iOS as a whole represented 43.1% of the installed user base for connected devices in the United States over the study period, with Android placing second at 34.1%. But in looking at traffic from those devices as a gauge for how much they are being used, iOS takes a commanding 58.5% of the market while Android dips to 31.9%.

Apple fans have frequently pointed to the company's strong performance with the iPad and iPod touch as data that should be included when comparing the relative adoption of iOS versus Android. And given that Android has yet to take off in the tablet and non-phone connected device markets, iOS continues to hold a sizable lead in overall platform comparisons despite Android's rapid ascent in the smartphone portion of the market.

Related roundup: iPad Air 2

Top Rated Comments

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40 months ago
The remaining 2.8% of tablet traffic is people visiting Apple.com on their Xoom to order an iPad.
Rating: 31 Votes
40 months ago
RIM at the bottom? Not surprising, used a BlackBerry to surf the web last week, and I wanted to die/ kill it with fire.
Rating: 8 Votes
40 months ago

Why does iPad get 97% of tablet market when measured this way when (as I think I read recently, but could be wrong) iPad has approx 75% of tablet market as measured by sales?


75% (whatever the actual percentage is i don't recall) is for tablets "shipped" so this 97% number is a confirmation that all of this competitors tablets are actually sitting on the shelves.
Rating: 6 Votes
40 months ago

Why does iPad get 97% of tablet market when measured this way when (as I think I read recently, but could be wrong) iPad has approx 75% of tablet market as measured by sales?


Because the iPad is so much better than other tablets that iPad owners tend to use them a lot. 25% of tablet owners may have something else, but it sits around collecting dust because it's such a piece of junk.
Rating: 6 Votes
40 months ago

Why does iPad get 97% of tablet market when measured this way when (as I think I read recently, but could be wrong) iPad has approx 75% of tablet market as measured by sales?


I bought an Android tablet about a year before I bought an iPad. I used the Android tab a couple of times in that year. I use the iPad almost daily. I suspect it is a similar fate for many of the Android tablets.

I bought the iPad for one task - simply to use it as a digital portfolio of photos. It has become so much more for me.
Rating: 6 Votes
40 months ago

Why does iPad get 97% of tablet market when measured this way when (as I think I read recently, but could be wrong) iPad has approx 75% of tablet market as measured by sales?


Analyst says that Apple have 60% market share.

The problem is that Android OEM/Google talks about shipped products and activations. Apple talk about sales.

http://daringfireball.net/2011/07/ipad_dominance

The strange thing is that just 0.9% of Android devices that visit Android market are tablets. That would mean about 1.35 million Android tablets sold. Apple have with Q4 sold about 40 million iPads. So 97% is more accurate then 60% market share.

There is only 3 reasons to buy another tablet then iPad.
1) All pirate stores that let you install all apps for free on Android. (black market app)
2) Its not Apple
3) Panic sales like the HP tablets and Kindle fire that is sold at a loss.
Rating: 5 Votes
40 months ago
97%. Wow. Sure supports all the reports that others ship lots of tablets but they don't sell through to consumers.
Rating: 4 Votes
40 months ago
97%, holy ****. Well, so much for all those Honeycomb tablets.

As someone else said, it's not a tablet market, it's an iPad market.
Rating: 4 Votes
40 months ago
Porn looks so much better on an iPad.
Rating: 4 Votes
40 months ago
Does this prove that iOS users actually buy their devices to use and understand what features they offer vs. a regular smartphone that people buy that happens to run Android? I wish there was a way to compare the direct challenger(s) on Android as a whole to the iPhone and leave out all those crappy prepaid and low end Android phones. I think that would be a better metric as far as adoption rate between the two.

Just a thought.
Rating: 4 Votes

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