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Page 2: Otterbox Site Banner Not Hinting at Launch of Both iPhone 4S and 5

Friday September 23, 2011 12:11 pm PDT by Eric Slivka
Several MacRumors readers have pointed out that case company Otterbox, which gained some publicity yesterday for the discovery of boxes for a new "iPhone 4S" case, is currently featuring a promotional banner on its website that some have suggested could be a hint at Apple releasing both iPhone 4S and iPhone 5 models next month.


But TUAW answered the question by reaching out to Otterbox for comment, with a company representative noting that the banner is simply intended to suggest that Otterbox will be ready with case offerings no matter what Apple announces.

We gave Kelly Richardson of Otterbox a call today and she clarified the matter. "We're not even quite sure ourselves," she told TUAW, talking about whether there would be one model or two.

She explained that the ad reflected the current conversations going on in the blogosphere. "Like many, we are watching the rumor sites and using information to plan ahead as much as we can." Otterbox promises support for whatever iPhone debuts, but they're emphatically not stating or leaking anything further. "We do not have any confidentiality agreements with Apple," Richardson told TUAW.

Richardson also addressed yesterday's case box leak, reporting that it was simply a packaging design and not any specific iPhone 4S case ready for launch.
[ 31 comments ]

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MultiMediaWill
Posted: 9 months ago
Whatever Apple decides to call it, if it is not a major redesign I'm gonna be upset. What were they doing for 16 months?
Rating: 8 Positives / 3 Negatives
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chrmjenkins
Posted: 9 months ago

Richardson also addressed yesterday's case box leak, reporting that it was simply a packaging design and not any specific iPhone 4S case ready for launch.


So they just checking the 'S' on their printers?
Rating: 4 Positives / 0 Negatives
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Mad-B-One
Posted: 9 months ago
I guess their business depends on being on the market early. Everything - literally EVERYTHING they can do before launch, they will do. Makes sense. Having product design ready like cover design for the box. It is just too funny when stuff like this causes big waves. :D

If you see it from their perspective: iPhone XX comes out, you won't get off work until your part in product design or marketing is done. So, in order to get to sleep anytime soon after the launch/presentation, you do as much as you can in advance. :o
Rating: 3 Positives / 0 Negatives
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kas23
Posted: 9 months ago

Whatever Apple decides to call it, if it is not a major redesign I'm gonna be upset. What were they doing for 16 months?


Making OS X look more iOS and filing lawsuits against every mobile electronic company in existence. And, yeah, they also changed CEOs.
Rating: 4 Positives / 2 Negatives
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cere
Posted: 9 months ago
Sort of a non-denial denial. She didn't say they are not certain about the iPhone 4S, she said they weren't certain whether there would be one or two models.

And her statement about the pictures "What was circulating yesterday was not a case image for the iPhone 4S but a packaging design", also doesn't make a lot of sense in light of the context of the photos being from units that have arrived in AT&T corporate stores. Is she saying they are in the habit of doing a 3 million unit production run, shipping them into AT&T stores (without a PO in place for those specific units) as a way to test the packaging?
Rating: 3 Positives / 1 Negatives
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tcphoto
Posted: 9 months ago
Opps, nothing a sticker won't cover up if needed. BTW, how do these case manufacturers get the dimensions for unreleased electronics?
Rating: 2 Positives / 0 Negatives
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iansilv
Posted: 9 months ago



Bad choice of words for this story headline. Otterbox simply doesn't know. And if they did they would not inform the public that 2 models are coming.


Yes- thank you! For crying out loud- if these guys confirmed something, Jobs, Cook, Ives, Forstal and that mean-lookin' S.O.B. in charge of, like metals or something (you know that's a made up position- he's the enforcer) would throw OtterBox a blanket party! And blame it on Google!

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I'm buying my first smart-phone after this release. If it is an iphone5 I'll get an iphone but if it is just a 4GS I'll go with a cheaper Android that has a faster processor and hold off on an iphone until a 5 comes out.


Dude- don't do it man! Get the iPhone no matter what!
Rating: 2 Positives / 1 Negatives
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accessoriesguy
Posted: 9 months ago
So otterbox just has the boxes ready but not the actual phone covers.

This is pretty smart, regardless of what happens otterbox wins, if the iPhone 5, or S is released and it is the same (design wise) all they have to do is move the products from their current box to the new "iPhoneX" box. The product has then been completely retooled.

If a new device is created, they start production on it, and fill the boxes, either way the boxes shall be used.

unless of course we get something like an iPhone Tang or something.
Rating: 1 Positives / 0 Negatives
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Rocketman
Posted: 9 months ago

Whatever Apple decides to call it, if it is not a major redesign I'm gonna be upset. What were they doing for 16 months?

Maxing out the production capacity of all suppliers and adding new ones, while opening a slew of new stores including one so large and centrally located compared to their largest market and suppliers, they needed 5 stories to do it at minimal initial capacity.

That's all.

What were you doing?

Rocketman
Rating: 1 Positives / 0 Negatives
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L-U-R-C-H
Posted: 9 months ago
How are they not hinting at both iPhone 4s and iPhone 5...all it said was that they weren't sure themselves...makes no sense.
Rating: 1 Positives / 0 Negatives

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