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Grand Opening of Apple's Massive New Hong Kong Store Confirmed for This Saturday

Earlier this year, it was revealed that Apple was planning to open its first retail store in Hong Kong by the end of this year, targeting a 15,000 square foot space in the IFC Mall. We soon put together details on the location, which is on the far eastern edge of the mall and spans two levels while displacing ten other retail stores that formerly occupied the space.


Details on the massive new store have continued to surface as Apple has built out the space over the past six months, with a report earlier this month claiming that Apple was planning for a September 24th opening for the store.


That opening date has now been confirmed, as evidenced by a small new sign placed on a stand in front of an entrance to the store. The sign confirms that the store will open this Saturday, September 24th, at 9:00 AM.


The company has also rolled out a new Hong Kong retail page with a dedicated store page already up and running.

Few details on the interior design of the store are known, but it is clear that the location will be a significant new flagship for Apple in one of the world's leading financial centers. Its location in the high-profile IFC Mall at the foot of one of the tallest office buildings in the world offers Apple a unique opportunity to expand its presence in a relatively small but important portion of its "Greater China" market that has seen explosive growth over the past several years.

(Thanks Stig!)

Top Rated Comments

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39 months ago

But Hong Kong is part of China albeit one enjoying special administrative region status.


Still a very separate place from China in so many ways.
Rating: 2 Votes
39 months ago

How do we know this one isn't fake?


Because it's Hong Kong not China!:confused:

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The store didn't look that impressive from the lower floor entrance. I expected the store to have glass all around like the new Shanghai store. All the other store fronts at IFC are substantially glass or open. I would have expected a more impressive store front from Apple. Perhaps this will change on Grand Opening.

As for DG Life, the staff are arrogant and often times, you can't understand what they're saying. I get better information reading the product displays. I hope they're stuck in a long term lease with high rents on the second floor and they get run out of business. In their Wan Chai store, they quote random prices for things and sometimes quote 20% above online rates. They really don't do a good job of promoting good will for Apple products. (Apple, hope you're reading this and cut their distribution license).

As for comments about servicing the Mainlanders. Well, the impression is that they have all the money now. Sales people perceive Mainlanders to be easier to service as they will buy up several units at one time without asking too many questions or haggling over discounts.

Most of the main electronic stores such as Fortress or Broadway have a slight advantage in that they provide 12, 18, or 24 month interest free purchases from the major credit card issuers. Apple itself seems to provide only a 12 month interest free installment with Citibank, whereas HSBC, Bank of China, and Stan Chart cards are much more common.

I would be curious if Apple has figured out that they are becoming like an anchor tenant in some of these locations don't need to pay top dollar rent.


The DG store in IFC has already closed down !!!
Rating: 1 Votes
39 months ago
The store didn't look that impressive from the lower floor entrance. I expected the store to have glass all around like the new Shanghai store. All the other store fronts at IFC are substantially glass or open. I would have expected a more impressive store front from Apple. Perhaps this will change on Grand Opening.

As for DG Life, the staff are arrogant and often times, you can't understand what they're saying. I get better information reading the product displays. I hope they're stuck in a long term lease with high rents on the second floor and they get run out of business. In their Wan Chai store, they quote random prices for things and sometimes quote 20% above online rates. They really don't do a good job of promoting good will for Apple products. (Apple, hope you're reading this and cut their distribution license).

As for comments about servicing the Mainlanders. Well, the impression is that they have all the money now. Sales people perceive Mainlanders to be easier to service as they will buy up several units at one time without asking too many questions or haggling over discounts.

Most of the main electronic stores such as Fortress or Broadway have a slight advantage in that they provide 12, 18, or 24 month interest free purchases from the major credit card issuers. Apple itself seems to provide only a 12 month interest free installment with Citibank, whereas HSBC, Bank of China, and Stan Chart cards are much more common.

I would be curious if Apple has figured out that they are becoming like an anchor tenant in some of these locations don't need to pay top dollar rent.
Rating: 1 Votes
39 months ago
Wow! an AppleStore (PRODUCT) RED! Where is Bono??
Rating: 1 Votes
39 months ago

Finally!! I totally hated those arrogant staffs at DG Lifestyle.

HK LOVE YOU APPLE!



Couldn't agree more! DG used to have great service 10 years ago, but they've got worse and worse over the years.

I noticed their store in the IFC seems to have disappeared? Good riddance.
Rating: 1 Votes
39 months ago

But Hong Kong is part of China albeit one enjoying special administrative region status.


You're oversimplifying things here.:D

"SAR Status" means as if another country within one unified China.

I don't intend to be dragged into another pointless political debate which leads to nowhere.:p
Rating: 1 Votes
39 months ago
It's the same at apple stores all over the world. Plus, hong kongers LOVE standing in lines :)
Rating: 1 Votes
39 months ago
The launch was crazy.

Line extended all the way to the Star Ferry terminal via the elevated walkway. Folks inside the IFC who camped out all night were consumed by media pack as they walked in the door.

I put a few pics up here:

http://penguinsix.com/2011/09/23/photos-from-the-apple-store-hong-kong-opening-day/
I'll have a video uploaded shortly (Youtube says 'processing')

UPDATE:

Video is now up. HD quality still processing:

http://www.youtube.com/watch?v=u2YPreNvSeg
Rating: 1 Votes
39 months ago
Good. One more reason to visit HK this winter.
Rating: 1 Votes
39 months ago

thank you! It annoys me to no end when HKers frown upon mainlanders as if somehow they're not all cut from the same cloth. Get over yourselves ...

Anyway, back on topic, it will be AWESOME to have an Apple store in HK finally. No shortage of authorized resellers but also no shortage of crappy return policies and bad customer service.


I personally wish Apple's 4th store will be in Tsuen Wan (near the west rail station or CityWalk), which is already NT's "Causeway Bay" per my observation.
Rating: 0 Votes

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