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Ultrabook Manufacturers Limiting Initial Shipments in Face of MacBook Air Popularity


Top to bottom: MacBook Air, ASUS UX21, Toshiba Portege Z830, Acer Aspire S3, Lenovo IdeaPad U300s (Source: This is my next...)

Apple's redesigned MacBook Air has proven popular with consumers, with the company reportedly pushing out up to 500,000 units per month to satisfy demand. The product's success has drawn the interest of Intel and Windows PC manufacturers, who are beginning to roll out their own "Ultrabook" models to compete with the MacBook Air. But a new report from Digitimes claims that those manufacturers are merely testing the waters, limiting initial shipments to a combined 50,000 units.
First-tier notebook brand vendors Acer, Lenovo, Toshiba and Asustek Computer, understanding that demand for notebooks is unlikely to recover in the fourth quarter, while Apple's products are taking up all the glory in the market, will limit their initial Ultrabook shipment volume to below 50,000 units for testing the water, according to sources from notebook makers.
Intel has been pushing the Ultrabook concept as the future of notebook computers, but manufacturers have been having difficulties bringing costs to the point where they can compete with the MacBook Air. Intel has been pushing for Ultrabook pricing to begin at under $1000, and while some models may reach that goal, manufacturers and Intel have been at odds over how to cut costs to reach that target.

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38 months ago
if im going spent +500 for a thin laptop id only do it for a mac..... i think this is what people are thinking
Rating: 26 Votes
38 months ago

Why even try to compete with Apple? Not worth the struggle. You can't win.


That's what these companies do now. They just look at Apple and make cheap knock-offs, and then wonder why nobody is impressed by their offerings. It's almost sad to watch. Some of these OEMs had really impressive products, but now they all seem like junk that cannot resonate or generate even the slightest excitement.
Rating: 26 Votes
38 months ago
The Air has been out for years and is still the thinnest. And now that it's becoming more and more powerful ... Good call by the Ultrabook guys restraining their optimism. Unless they can drastically undercut the MBA on price, they're going nowhere. Just look at the iPad.
Rating: 25 Votes
38 months ago
That image is incredible. The windows machines are so UGLY. That picture should send all of the PC guys back to the drawing board, and win a nice pat on the back for the design team at Apple.

If I wanted a Windows ultra book, I'd still buy the air, and just install Windows.
Rating: 22 Votes
38 months ago
Why even try to compete with Apple? Not worth the struggle. You can't win.
Rating: 14 Votes
38 months ago
To quote John Gruber... "PC's are too expensive."
Rating: 14 Votes
38 months ago

Who's John Gruber?


An especially smart and eloquent pundit. This guy "gets" Apple.

http://daringfireball.net/
Rating: 12 Votes
38 months ago


just needs usb 3.0 y blu-ray support


Rating: 11 Votes
38 months ago

Why even try to compete with Apple? Not worth the struggle. You can't win.


Competition is always beneficial to the consumer.
Rating: 11 Votes
38 months ago
I love how everybody assumes Apple products are over priced, right up until they try to make their own and then sit there scratching their heads going, "how the hell have they managed this?". Just look at what happened with the iPad, all the other companies ended up with tablets that were just as expensive and quite as good.
I think most people given the choice between a MacBook air and say toshibas version for (near enough) the same money, they would choose the MacBook Air every time.
Rating: 10 Votes

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