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Conde Nast Rolls Out Four New iPad Magazine Subscriptions, 'New Yorker' Launch Successful


Making good on its promise to roll out more titles on the iPad, Conde Nast today released in-app subscriptions and apps for Vanity Fair, Glamour, Golf Digest and Allure.

The monthly magazines will run $1.99 per issue or $19.99 per year on the iPad, with current print subscribers receiving the iPad issues for free. Print subscriptions are available directly through the magazines' websites for the same price as the iPad versions: $19.99/year, notably keeping Conde within Apple's pricing guidelines for in-app subscriptions.

From an internal memo by Conde Nast President Bob Sauerberg:
Today's rollout follows last Monday's successful debut of iPad subscriptions for The New Yorker, which was the top-grossing app for most of the week. We're clearly tapping into the enormous appetite consumers have for our award-winning content.

Thank you to everyone who worked so hard to bring this next important step in our digital growth to market on schedule. We should all be exceedingly proud of each and every milestone.
A Conde Nast spokesperson declined to comment when asked about iPad subscription numbers for The New Yorker.

With in-app subscriptions for five Conde Nast magazines now available for the iPad, subscriptions for the publisher's remaining three iPad magazines (Wired, Self and GQ) should be rolling out by the end of the month.

Related roundup: iPad Air 2

Top Rated Comments

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45 months ago
Now if only she'd do Playboy
Rating: 5 Votes
45 months ago
ill take two of the vanity fair PLEASE
Rating: 3 Votes
45 months ago
Maybe it's just this cover (it is) but I suddenly want a Vanity Fair subscription ...
Rating: 3 Votes
45 months ago
Fap?!?!?
Rating: 3 Votes
45 months ago
Subscribed to the New Yorker recently. Did the $5.99 a month, but thinking I'll switch over to a yearly subscription at the end of the month. Great content, and nicely polished apps.

EDIT: Wrote about some impressions on the upsides and downsides of the New Yorker app (http://astroaficionado.net/2011/05/16/the-new-yorker-on-the-ipad/).

Waiting on Wired, as well. And maybe Fortune.

And on a side note, I heart Katy Perry. :D
Rating: 3 Votes
45 months ago
Russell Brand is a lucky guy.
Rating: 2 Votes
45 months ago
Personally I could care less about magazines anymore. I use to read them all the time. But instant and far more detailed reporting on enthusiast websites replaced the ole magazine for me years ago.

Also do these iPad magazines have ads? The ads are supposed to be there to offset printing and shipping costs. Since these costs do not exist with a e-magazine it makes sense that they should have no ads.

Now if only she'd do Playboy


Just not one of those artsy pieces with weird shading, coloring and body paint they seem to do with celebrities nor black and white. More like the normal lighting of college girls, cyber girls &c.

Though I'd prefer her to do Hustler or Club:p.
Rating: 2 Votes
45 months ago

**** you Conde Nast, give me a Wired subscription!


Yeah, that attitude is why geeks never get catered to by society at large.
Rating: 1 Votes
45 months ago
Yes, make all the geeks wait for Wired.
Rating: 0 Votes
45 months ago
So if you purchase the iPad subscription, it doesn't include the print copy? That's very clever on their part. A great way to absorb & circumvent in a round about way the 30% cut going to Apple. And a nice bonus for those buying the paper subscription.

In spite of seeing more magazines hit the iPad, I still think Apple is impairing innovation and the industry with the 30% cut. Giving away the digital versions to traditional subscribers but not giving a paper copy to digital subscribers shows the ouch of that fee as well as the lack of innovation going into the digital versions. I hate to say this, but I think the Android space as it blossoms will be what drives innovation in digital magazines with IOS users eventually benefiting. (Interactive magazines, not just a glorified digital print ala Zino reader like function.) I think once it's a proven business model, advertisers will embrace it and push it forward. Seeing a paper ad is one thing, but if it's an ad the reader is interested in, having an interactive element to learn about a product would be kind of neat. Like car ads. Not having to go to the car company's site to take a virtual tour of a vehicle, etc.
Rating: 0 Votes

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