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Apple Confirms One Million Apple TVs Sold


According to All Things Digital, Apple has confirmed that it has surpassed sales of one million units for the new Apple TV, which debuted in late September. The company had put out a press release last week stating that it expected to reach the milestone later that week.

Last Tuesday Apple said it expected sales of its next generation Apple TV to top one million units before Christmas. Today the company confirmed they did just that.

The timing of Apple's "pre-announcement" press release was seen by many as curious, with some speculating that the release was published to counter the previous day's news from competitor Roku that its sales had doubled since the launch of the Apple TV and that it expected to hit the one million milestone by the end of the year.

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18 months ago
Love my Apple TV and got both my kids families one for Christmas
Rating: 0 Positives / 0 Negatives
18 months ago
You can count me for two of those million: one just a couple of days after launch, and one to replace the other when it was stolen.

If I had another HDMI-capable TV, I'd get a third. It's the new "gateway drug" device into the Apple entertainment ecosystem.
EDIT: For example, I've since gotten a Wii and an Internet-capable TV. The user interface of the :apple:tv beats both hands down, especially for NetFlix. Put Hulu and Pandora clients (written with the same attention to detail) on this bad boy, and there would likely be pandemonium at every Apple Store worldwide.
Rating: 0 Positives / 0 Negatives
18 months ago
I just got one for Christmas and like everyone else, I Love it.
Rating: 0 Positives / 0 Negatives
18 months ago
Good, the more they sell the bigger the market for an :apple:TV app store!
Rating: 0 Positives / 0 Negatives
18 months ago

Good, the more they sell the bigger the market for an :apple:TV app store!


I'm really hoping that's what they're teasing us with by telling how many they've sold. I love my Apple TV and just recently won a second in a contest. Apps will justify having more than one in my home and might spur me to buying a second TV for our home too.
Rating: 0 Positives / 0 Negatives
18 months ago
Is this how many sold to actual customers or how many sold to retails as well?
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18 months ago
I love Apple TV! :D It's fantastic! Good job Jobs! ;)
Rating: 0 Positives / 0 Negatives
18 months ago
I bought three on release day. Generally love them, but sometimes home sharing has to be turned off and then back on to get it to work...
Rating: 0 Positives / 0 Negatives
18 months ago
I’d like it as a clutter-free accessory for my iDevice and TV... if I had a TV. I’ve long ago gotten rid of the last TV I will ever own. I don’t need a 50” picture, so my TV is an iMac + EyeTV (and Hulu) + Apple Remote! No monthly TV bill for me.

But I know people with no interest in the old AppleTV who are now planning to buy this. For NetFlix, photo streaming, iTunes rentals and YouTube—in about that order. Doing all those simply is worth something.
Rating: 0 Positives / 0 Negatives
18 months ago
Got one from my wife to replace the old one which I had since shortly after the 2005 launch. We love the original and use it to play movies, music, tv shows and slideshows, especially movies for our young ones. I expect to put the original on a tv for the kids when I get one and really hope the new one doesn't have the lag we often have when trying to navigate menus on the old one. I often find myself using my iPhone remote app with the control feature simply because it works better than the remote (which we did update to the aluminum last year).
Rating: 0 Positives / 0 Negatives

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