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Apple Tops Microsoft in Third Quarter Revenue

Back in late May, Apple passed Microsoft to become the second-largest U.S. company as measured by market capitalization. Just a few months later, Apple has reached another milestone lined to its longtime rival: For the first time in nearly 15 years, Apple has brought in more quarterly revenue than Microsoft, as Apple's $20.34 billion quarter announced last week topped that of Microsoft, which today reported revenue of $16.20 billion for the third calendar quarter of 2010.


Comparison of AAPL and MSFT quarterly revenues for Q4 2000 - Q2 2010 (Source: YCharts)

While revenue is only one measure of the size of a company and Microsoft's high profit margins achievable through its primary focus on software mean that it still generates more profit than Apple, today's news offers yet another sign of Apple's resurgence over the past decade.

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21 months ago
I'd love to see Ballmer's reaction at each of these Apple milestones. :D
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21 months ago
If only Emballmer could make a product sexy enough for someone to buy rather than being forced to use it. He can't live off the Xbox forever.
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21 months ago
I guess we really are seeing the day Apple trumps Microsoft. I'm not sure how to react. Good for Apple, but what about us?
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21 months ago
Nice chart... (500 Internal Server Error)

:D
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21 months ago
Apple's yearly revenue is higher than 2/3rds of the world's countrys' GDP
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21 months ago
I'm happy to see this for Apple, but I'd really like to see MS wake up and start producing better products.
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21 months ago
Microsoft still made a much larger profit. For now anyway.
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21 months ago

I'd love to see Ballmer's reaction at each of these Apple milestones. :D


What have you got against office chairs?
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21 months ago

I guess we really are seeing the day Apple trumps Microsoft. I'm not sure how to react. Good for Apple, but what about us?


I don’t know about you, but I’ve been getting better products from Apple now than ever before. The risk of Apple getting too successful is that they stop innovating and just keep selling the same old versions of things. That’s certainly not happening.
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21 months ago
Great… now there will be rumors of Apple buying Microsoft.
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