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AT&T Joins Apple's Record-Setting Quarter With 5.2 Million iPhone Activations

AT&T today announced its financial results for the third quarter of 2010, revealing that it activated a record 5.2 million iPhones during the quarter. The number was significantly higher than the previous record of 3.2 million activations set last quarter.

AT&T's third-quarter integrated device growth included 5.2 million iPhone activations, the most iPhone activations ever in a quarter. This is 62 percent more than the previous quarterly record of 3.2 million activated in the second quarter of 2010. Approximately 24 percent of those activations were for customers who were new to AT&T.

The share of iPhone activations going to new AT&T customers continued to decline, as it has over the past several quarters, presumably due to a shrinking base of potential customers who have not yet switched and a significant existing base of existing iPhone users who were ready to upgrade their handsets to the iPhone 4.

AT&T has noted in the past that "activations" reported during a quarter include previously-sold devices being reactivated by new customers, such as when an older-model iPhone is passed down to a relative or sold. Consequently, comparisons between AT&T's iPhone activation data and Apple's device sales numbers, which included a record-shattering 14.1 million iPhones for the quarter, are not valid.

Even beyond the iPhone, AT&T customers are continuing to shift to "integrated devices", handsets offering a virtual or physical QWERTY keyboard. AT&T reports that 57.3% of its postpaid user base is now on such devices, up from 42% just a year earlier.

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21 months ago
I wonder how these numbers will change once the iPhone is available on different carriers...
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21 months ago

I wonder how these numbers will change once the iPhone is available on different carriers...


I feel like the numbers are going to be staggering....mind blowing even
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21 months ago

I feel like the numbers are going to be staggering....mind blowing even


Not sure I agree. Apple is already producing as many as they can....and all of the world's 168 Carriers that support the iPhone are desperate for more. So if more US carriers get the iPhone, Apple is still limited by production limits.
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21 months ago
ATT and Apple are rolling in it together. Really makes you wonder if that January Verizon/Sprint Iphone is actually coming.
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21 months ago
I think the iPhone numbers will continue to increase for the foreseeable future. There are many people who have not yet made the switch to smart phones, but whenever they do they have a choice between the iPhone ads that show a cute world of fun and useful apps for everyone, or Android with its imagery of young men being converted into machines that appeal to, well, young men.

Once the iPhone is available on Verizon too, it becomes the smart phone for the rest of us.
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21 months ago
What antenna problem?
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21 months ago
halo effect is enjoying a rip tide!
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21 months ago
who would possibly vote negative on THIS????:eek:
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21 months ago
I don't get it.

IF AT&T really have been setting record breaking numbers in terms of sales, and profit almost every quarter since they partnered with Apple; shouldn't they be bigger than Verizon by now?

they were the #2 largest carrier before the iphone, and they weren't drastically smaller than Verizon. At the pace they supposed to be reporting, they should easily taken #1 by now.

So I don't get how they can have these numbers and still be #2. It doesn't add up.

I think it's all fluff talk to make their stock holders happy.

VS. Apple.

don't think Apple is all talk. they are growing and gaining market share by the quarter. If indeed Apple U.S retail share is 20% that is HUGE for any single computer company. Don't think MacOS X versus MS, but think Apple versus Dell, HP, etc.

20% share selling hardware is a long way since 1999.
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21 months ago

ATT and Apple are rolling in it together. Really makes you wonder if that January Verizon/Sprint Iphone is actually coming.


It will, and the iPhone numbers will continue to climb. The question is what will happen to AT&T? Apple is a business and it makes good business sense to make a CDMA phone-Verizon, China, India-increase market access=increase $.
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