Apple Releases New 'iPad is Musical' Commercial

So now one can see it, taste it, feel it AND listen to it...

Was it me, or did that advert show pinch-to-zoom on a playing video? Can you actually do that?

Anyone else think that these commercials would flow better if the descriptive text was shown before the app, instead of after?

And what's up with the editing on the final sequence...seems a bit rushed.

Was it me, or did that advert show pinch-to-zoom on a playing video? Can you actually do that?

Just tried on the iPhone 3Gs (4.0.1) and there it's not possible, the video stops when you try to do it.
Don't have an iPad to try.

What App is being used 13 seconds in to the advert?
The one where they pinch to zoom in on a video.
The iPad Movie player does not allow you to zoom in like that, neither does Quicktime in a web page, so what is going on?

It is a zoom like you can do in photos, but working on video.

Just tried on the iPhone 3Gs (4.0.1) and there it's not possible, the video stops when you try to do it.
Don't have an iPad to try.

Just spotted the same thing and you can't do it on an iPad in the Movie App ir Quicktime.

Anyone else think that these commercials would flow better if the descriptive text was shown before the app, instead of after?

And what's up with the editing on the final sequence...seems a bit rushed.

I agree with having the text before the sequence. It just seems wrong and confusing the other way.

The wording Apples uses in their marketing drives me batshit insane. :o

Anone know the name of that medical app? I'd like to try it.

Anone know the name of that medical app? I'd like to try it.

Apps from iPad TV ads.

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMultiRoom?fcId=376895159