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iPad Expected to Maintain Position as Tablet Market Leader


Research firm iSuppli today released a report detailing its predictions for how the nascent tablet market will shake out over the next several years, claiming that Apple will maintain its dominant share of the market.

According to iSuppli, Apple will command 74.1% of the tablet market for 2010, a market that includes long-standing "PC-style" tablets and slate styles similar to the iPad. And even though competitors will soon be launching a number of tablet devices seeking to compete directly against the iPad in form factor and functionality, Apple is predicted to maintain its leadership position with 70.4% of the market in 2011 and 61.7% in 2012.

"Although the iPad has been on the market for only a few months, powerful interests throughout the technology business are devoting enormous resources to challenge and topple Apple's domination in this fast-growing marketplace," said Rhoda Alexander, director of monitor research at iSuppli. "However, if recent history is any lesson, it will take some time for these companies to get their products to market, longer for them to offer necessary software support and infrastructure, and an even lengthier period to begin to rival the overall user experience Apple is able to deliver."

Those strong market share numbers, should they bear out, are expected to come against a backdrop of exploding tablet sales. iSuppli last month predicted iPad sales of nearly 13 million this year, surging to over 50 million in 2012 for a total of nearly 100 million iPads sold by the end of that year.

Acer chairman JT Wang reportedly claimed recently that Apple's share of the tablet market will eventually stabilize at 20-30%, and while that range would represent a significant decrease from today's levels, it would of course still be a very substantial portion of the overall market.

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19 months ago
Any study that lumps "PC-style" windows tablets in with iPads and android based tablets just doesn't get what an iPad is. Whatever data they come up with isn't worth very much, IMO.
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19 months ago
Apples iPads are priced very low. That fact alone has obviously floored a lot of competitors. It will be a fun market to watch as the competition wakes up.
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19 months ago
Yes they will be a leader until Android tabs start popping up, because I will switch in a heartbeat to a viable android tab!
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19 months ago
Correct. I wouldn't put iPad in with "Tablet PC" computers, as the iPad is a closed media device and not a computer.
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19 months ago
I think Apple will loose some market share but there seems to be a little too much confidence from some quarters that simply making a 'rival' will gain them some market share.
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19 months ago
two interesting anomalies in this report.
first, it's odd that apple was able to move from no product offering to 75% of the market in less than 1 year.
second, where are the rest of the offerings in this market space that will erode apple's lead? there are none that currently compare.
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19 months ago

Apples iPads are priced very low. That fact alone has obviously floored a lot of competitors. It will be a fun market to watch as the competition wakes up.


Plus they've timed it well, with the market already accustomed to iPods, iPod touches, iPhones, the App Store, iTunes, etc. Everyone already knows how to use an iPad from the moment they turn it on.

I had an iPod touch in the first month that they came out. Remember, this was before the App Store. There was a couple of weeks of "gee, whiz" playing, but that quickly became "OK, so now what?" and I eventually sold the iPod touch.

I guess what I'm saying is, the iPad wouldn't be nearly as successful today, were it not for the thousands of existing apps that are already out there. That market took time to build. Competing products are going to face the same challenge, but Apple already has a 3-year head start.
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19 months ago
I'd be interested to know what facts they base there predictions on, or if they are merely guesses or posturing.

Windows tablets have had a decade to establish their market share, and it's not very impressive.
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19 months ago
MS enters the field with their cutting edge device.....rumored to be "in design" for the last 5 years (and probably the next 5).

MS is toast.....run, jump, and just leave!!!!
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19 months ago
I think we're witnessing iPod Part II here.
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