Sony Takes on iPhone's Growing Mobile Gaming Popularity in New Ad
Ars Technica highlights a new television commercial for the Sony PSP in which a character mocks the mobile gaming experience on a smartphone that looks suspiciously like an iPhone. In addition to claiming a superior experience on the PSP, Sony also touts $9.99 pricing for some of its older games, closer to the App Store typical high-end gaming price point than that of traditional PSP games.
It's interesting: the PSP is basically setting itself up as an alternative to iPhone games, which is the opposite of how that argument usually plays out. Sony is also promoting inexpensive, older games as a reason to enjoy the PSP instead of looking ahead to big-name upcoming titles.
As the report notes, sagging PSP sales appear to have led Sony to take on the Apple's App Store as a source for gaming on the go. But the strategy carries some significant risk of bringing the iPhone even further into the mainstream gaming world.
The traditional gaming hardware companies have increasingly been looking to Apple as a viable competitor, with Sony planning a new lineup of mobile gaming devices and Nintendo similarly viewing Apple as the "enemy of the future".
Popular Stories
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out.
Works in Any CarPlay Vehicle
Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware.
According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
The new Apple Watch Series 12 and Apple Watch Ultra 4 have hardware changes that allow for faster charging, but you will need to use the new version of the Apple Watch Magnetic Fast Charger included in the box in order to achieve this boost. If you need extra ones for your own charging stands or travel or so forth, Apple released the new version of the charger on its online store last week, with...