Advertisers and App Developers Happy With Early Results of Apple's iAd Program
From the perspective of developers, the iAd program is offering premium ad space for their applications, allowing for increased revenue through the iAd pricing structure and the big-name advertisers involved in the early rotation.
Dictionary.com said on Wednesday that the amount it could charge for its ad space had increased 177% since it enabled iAds in its iPhone app, and CBS Mobile Senior Vice President Rob Gelick said the company's six apps -- including apps for CBS Sports, CNET, and GameSpot, were seeing up to $25 CPMs (the cost advertiser's pay for an add to appear a thousand times.)
Advertisers are similarly pleased with iAd's performance, noting the level of engagement for users and their willingness to revisit ads multiple times, aiding in brand awareness.Rob Master, the North American media director for Unilever, which put out one of the first iAds for its Dove shower products -- said his company would soon launch a second iAd for its Klondike dessert bar. The company's Dove ad featured videos and trivia games about baseball players Albert Pujols and Andy Pettitte.
The Dove ad resulted in a "double-digit" percentage of users seeking further information about the product, with 20% of viewers returning to check the ad out again. (Repeat viewers are marketers' favorite kind -- it indicates a clear interest in their brand.) That's a good start, Master said.
The report notes that Campbell Soup, DirectTV, General Electric and Sears are all preparing to roll out their own iAds, just as Citibank has gone live with its new ad with video and geo-location content built in to tout the company's credit cards and iPhone apps.
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I clicked on an iAd for that green car... the Nissan Leaf... I'll be damned, the ad worked because I can never remember the name or brand of any car normally... only because I was curious about iAds. I clicked on the same ad a few days later again because an app developer who hadn't seen a single iAd yet was curious about what they look like.
Point is, I'm only clicking because I'm curious about iAds, not the actual products they're advertising. (I don't care about green cars, I want a cheap car... I'm looking into buying a car off a friend who's selling it for $1,500... trying to figure out why he's willing to sell it for so low... has to be something wrong with it...)
How long is this going to be sustained before the novelty wears off?
I clicked on an iAd for that green car... the Nissan Leaf... I'll be damned, the ad worked because I can never remember the name or brand of any car normally... only because I was curious about iAds. I clicked on the same ad a few days later again because an app developer who hadn't seen a single iAd yet was curious about what they look like.
Ads have been effective ways to support things for decades, so although the specific novelty if the interactions hidden with iAds will diminish somewhat (depending on how creative advertisers get), other factors will improve at the same time: user base, for instance. So I think iAds will remain a good option for developers.
(And for the inevitable people who think iAds is some evil thing: a) ads aren’t new in iPhone apps—they were always one option for apps, and always will be on this and other platforms; and b) good free apps can’t happen if developers starve to death, and many people like to have good free apps.)
How long is this going to be sustained before the novelty wears off?
I clicked on an iAd for that green car... the Nissan Leaf... I'll be damned, the ad worked because I can never remember the name or brand of any car normally... only because I was curious about iAds. I clicked on the same ad a few days later again because an app developer who hadn't seen a single iAd yet was curious about what they look like.
Point is, I'm only clicking because I'm curious about iAds, not the actual products they're advertising. (I don't care about green cars, I want a cheap car... I'm looking into buying a car off a friend who's selling it for $1,500... trying to figure out why he's willing to sell it for so low... has to be something wrong with it...)
Good points. The really test (for any company) is will iAd add to the bottom line and help sell more product.
P.
can someone please help me learn to program for the iphone so i can make a doodle jump and cash in
Sure! Join the dev program, download Xcode, and go to the library and check out some books on xcode and iphone development.
Work hard, apply yourself, practice every day, and come up with some creative ideas! Then code them, and hope you are lucky!
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