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iPad Drives Apple to Third Place Among Global Portable Computer Manufacturers


Fortune reports on a new research report from Deutsche Bank analyst Chris Whitmore, which shows that if the iPad were to be categorized as a portable computer along with netbooks and notebooks, Apple would have held the third highest share of global portable computer sales for the second quarter of this year behind HP and Lenovo.

Apple's jump was driven by strong growth in its existing portables segment combined with a tremendous launch quarter for the iPad.

"When including the iPad as part of the NB [notebook] market," he writes, "Apple leapt over Asus, Lenovo, Toshiba and Dell in terms of global unit share."

Viewed this way, Apple goes from being No. 7 in the worldwide portable computer market to No. 3, after only Hewlett Packard (HPQ) and Acer. And it's not stopping there, says Whitmore.

According to Whitmore's data from retail stores, the shift continued into July, with the iPad continuing to cannibalize netbook and low-cost notebook PCs. He believes that investors will increasingly include tablets in their calculations of portable markets as consumers turn to the devices for many of the tasks for which they previously relied upon notebooks and netbooks, thus validating his view of Apple's performance during the quarter.

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20 months ago
Now people will see why iPhone sales were down in 2nd qtr. I like to see market-share for mobile OSs.
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20 months ago
This makes the internet argument i got into on fatwallet about the ipad taking over the netbook market that much more satisfying, in an internet argument kind of way.
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20 months ago

Now people will see why iPhone sales were down in 2nd qtr. I like to see market-share for mobile OSs.


???? Do some research before posting disinformation.
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20 months ago
Good. Makes sense. The notebook was an outdated form before the iPad ever came out. It was crap design from conception, aside from being a computer you take from desk to desk to bridge work/office and home/abroad. Semi-portable computing. More like transferable computing design.
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20 months ago
That's alot of iPads...
haven't heard any itampon jokes lately
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20 months ago
HP and Acer just crapped their pants and Dell got told by Jobs again...
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20 months ago
small mrkt share wat no waiiii
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20 months ago

That's alot of iPads...
haven't heard any itampon jokes lately


As you know, the jokes are over. Apple is no joke in this market.

Bye-bye, netbooks.
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20 months ago

That's alot of iPads...
haven't heard any itampon jokes lately


Just wait until the next revision's 'leak'. :rolleyes:
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20 months ago

That's alot of iPads...
haven't heard any itampon jokes lately


Just wait until the next revision's 'leak'. :rolleyes:


Yeah. That's gonna soak.... I mean suck. :p
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