Apple's iAds Slowly Begin to Appear, Led by Nissan Leaf
Last week, we noted that developers had begin incorporating support for Apple's iAd mobile advertisements into updates for their applications, with a few applications starting to show placeholder banners and test ads ahead of the program's official launch on July 1st. Right on time, iAd advertisements have begun to go live, although their presence appears to be very spotty on iAd-compatible applications at the moment with banners appearing only occasionally while at other times the apps simply show blank space in the banner location.
One iAd we've run across (in Tiptitude) is for the Nissan Leaf, a forthcoming electric car set to launch in December of this year but already receiving considerable buzz and reservation interest. The ad should be no surprise, as it was demoed by Apple CEO Steve Jobs during his keynote at the company's Worldwide Developers Conference early last month.
The ad appears as a small banner in compatible applications and carries a distinctive "iAd" mark in the lower right corner for identification purposes. Tapping the ad launches a full-screen interactive experience, and users may exit the ad at any time and return to their application by clicking the "X" button at the top left of the iAd.
As with the demonstration version shown by Jobs, Nissan's official iAd offers a video and audio intro before launching into an interactive interface where users can learn more about the Nissan Leaf and register their interest in the vehicle.
Update: Nissan and ad agency Chiat/Day have released a video overview of the new Leaf iAd.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
