Pre-orders and previews underway ahead of launch.
Apple Set to Launch Official Retail Store Application for iOS?
MacRumors has heard from several sources that Apple is planning to launch a new iOS application tomorrow that will offer customers access to the company's online store and iPhone pre-ordering, as well as the ability to book Genius Bar appointments at brick-and-mortar retail stores.
As long ago as last November, we began hearing rumors of a "Concierge" iPhone application that would offer brick-and-mortar retail store scheduling services.
In addition, early last month we received word from a customer who had emailed Steve Jobs to ask about the possibility of an iPhone-friendly online Apple Store, to which the Apple CEO responded "Coming soon."
Consequently, it appears that Apple may be set to deliver an all-in-one application for the iPhone, iPad, and iPod touch that will integrate retail store services with broader online shopping capabilities through the company's online store.