Apple's iAds Going Live on July 1
First announced in April at a special event, Steve Jobs provided a demonstration and additional details about Apple's new in-app advertising service, iAds, at today's WWDC keynote.
Noting a number of large companies already signed up for iAds, including Nissan, Chanel, GE, Target, Best Buy, and more, Jobs stated that advertisers have already committed to $60 million in iAds purchases for the second half of 2010.
iAds is built right into iOS 4, formerly known as iPhone OS 4. iAds will keep users who tap on ads within the app instead of taking them to a web page outside of the app.
iAds will be enabled July 1st and will offer a shared revenue model like the App Store, giving 60% of revenue to developers who use the service, with Apple keeping the remaining 40%.
Noting a number of large companies already signed up for iAds, including Nissan, Chanel, GE, Target, Best Buy, and more, Jobs stated that advertisers have already committed to $60 million in iAds purchases for the second half of 2010.
iAds is built right into iOS 4, formerly known as iPhone OS 4. iAds will keep users who tap on ads within the app instead of taking them to a web page outside of the app.
iAds will be enabled July 1st and will offer a shared revenue model like the App Store, giving 60% of revenue to developers who use the service, with Apple keeping the remaining 40%.
Top Rated Comments
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22 months ago
What if I don't WANT ads clutting up my cellphone at all? Does this mean in order to get into an app I've have to wait while a pretty little box spins or dances? Even if I don't have to wait it still takes up transmission bandwidth.
22 months ago
60% doesn't seem so good
To a lot of developers it will seem like free money, since Apple has made it pretty easy for them to include ads in an app.I just hope developers don't automatically take the deal and that they consider what we customers will think of the choice between a free app, paid app, a free app supported by ads, or a paid app that still has ads. :eek:
22 months ago
The iAds will use data correct?
Will ads be allowed to pop-up or will you have to select them?
Will ads be allowed to pop-up or will you have to select them?
22 months ago
The iAds will use data correct?
Will ads be allowed to pop-up or will you have to select them?
so, if the ads are image intensive and just how BIG is that new screen in terms of MB? that could be a lot of data.
with the new data plans, one might consume a lot more data suddenly... == more revenue ;)
unless, like system text messages, add data is not charged to the end user.
could be an interesting issue in a bit.
MC
22 months ago
60% doesn't seem so good
Better than other ad companies, let me tell you what!
22 months ago
Limited data plan and iAds = a winning formula but not for me.
Better than other ad companies, let me tell you what!
22 months ago
With the rates Apple are charging ($2 a click through, $1.20 to the developer) I'd imagine there will be a massive rush to get apps ready for the launch as there will be some serious bucks to be made over the first few weeks. Everyone will be clicking them at first to see what they're like before the novelty wears off.
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