Barnes & Noble Releases 'BN eReader' Application for iPad

Barnes & Noble today announced the release of its free BN eReader for iPad application, joining Apple's iBooks and Amazon's Kindle as prominent eReader platforms for Apple's tablet device.
BN eReader for iPad is designed to offer an easy, yet sophisticated, customizable reading experience. Users can choose from multiple ways to view their library, including professionally designed themes with elegant and complementary text and page colors, as well as fonts; and instantly switch between portrait and landscape views based on personal preference. BN eReader for iPad users can further personalize their reading experience with unparalleled options: literally millions of colors for text, pages, highlights and links; eight typefaces and five text sizes; and a variety of margins and customizable spacing options.
Full details and an overview are available on Barnes & Noble's site.
BN eReader for iPad also supports the company's "LendMe" technology, which allows users to share certain eBook content with others. The feature integrates with the iPad's address book, making it easy for users to invite others to share their material. Content "lent" to another person is available for 14 days, and incoming LendMe invitations are visible directly within the the iPad application.
Like Amazon's Kindle application, users looking to purchase content through Barnes & Noble's eBookstore are redirected to the company's browser-based store rather than being able to purchase within the app, a generally minor inconvenience created by Apple's policies on in-app transactions.
Barnes & Noble officially acknowledged in mid-March that it was working on an iPad application, and the company has offered a version of its eReader application for the iPhone and iPod touch since last July.
Top Rated Comments
(View all)B&N eReader for iPhone only lets you load content you've bought through the B&N website, even though they've now acquired eReader.com. There's no crossover to get legally purchased content from a B&N owned retailer into the B&N eReader.
So, I'm curious: does the iPad version allow for loading content from sources other then the B&N bookshelf?
i give the kindle 1 year
Nah. Kindle still has a market. 1) eInk IS easier on the eyes, so will at least be a cult product. 2) It does not require a computer. Ever. So will still have fans for those that never want to connect to a computer. 3) It's still less expensive than the least expensive iPad by $250, and I predict it will get a nice haircut from that point.
As for the BN app, it would be nice if it would let you import non-DRMed ePUBs. I don't see any way of doing that though. Looks like you are locked to BN.com, so thumbs down there. I hope Apple includes some of the editing features, like background page color. That would be a huge help.
But can you load your own content? The B&N eReader for iPhone is just a rebranded version of eReader (originally from Palm) with the exception that there's no way to load your own content. eReader.com's website allows you to upload books you've bought from other sites and then install them on your phone (it's called Personal Content).
B&N eReader for iPhone only lets you load content you've bought through the B&N website, even though they've now acquired eReader.com. There's no crossover to get legally purchased content from a B&N owned retailer into the B&N eReader.
So, I'm curious: does the iPad version allow for loading content from sources other then the B&N bookshelf?
No side loading yet. They say they are working on it.
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