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Wired Launches iPad Magazine App with Help from Adobe

Wednesday May 26, 2010 4:11 am PDT by Arnold Kim
Wired has launched their first iPad app version of their digital magazine. Wired has been one of the publications that has long been exploring the possibility of a digital distribution on Apple's iPad -- even before the iPad was ever officially acknowledged. They had worked extensively with Adobe at the time who had been promoting their digital publishing system.

The final product may have seen some delays, however. Due to Apple's strong stance against 3rd party cross compilers, Conde Nast and Adobe reportedly had to go back to the drawing board to rewrite the original Flash-based app into Objective C.

Wired seems happy with the app and explained how they are taking advantage of the medium:

The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics. We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznors recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3.

Wired's video of the app (video does not appear to support iPad/iPhone):


The Wired Magazine app is presently available in the App Store for $4.99.
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capoeirista
23 months ago
"Wired's video of the app (video does not appear to support iPad/iPhone)"

Well that's some counterintuitive advertising right there...
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zarusoba
23 months ago
The blue lego looks outstanding on my iPod, and will look even outstandinger on iPad!
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Marcusjlang
23 months ago
Very beautiful, pretty crazy though that it's bigger than half a gig (527 MBs). Seriously, think about it, that's the size of 5 or 6 albums with a good quality rip.

And on a side note... it's BS that they expect people to actually pay full retail for this... they are encouraging piracy.
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Piarco
23 months ago
Well that looks very slick - can't wait to see what other magazines bring to the table, um, iPad.
But the price...$4.99/£3.50? A little bit outside of the sweet spot to make it a monthly purchase IMHO. If if was nearer £2 (approx $2.90) I'd maybe buy it some months, even cheaper and it would be a regular purchase...
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arn
23 months ago
I'm not one to complain about app prices, but it does seem strange they are charging for it. I mean it has a bunch of ads in it as well. You'd think they'd go for a larger readership.

arn
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spazzcat
23 months ago

Well that looks very slick - can't wait to see what other magazines bring to the table, um, iPad.
But the price...$4.99/£3.50? A little bit outside of the sweet spot to make it a monthly purchase IMHO. If if was nearer £2 (approx $2.90) I'd maybe buy it some months, even cheaper and it would be a regular purchase...


I agree, I was really looking forward to getting magazines again when I got my iPad. I will not pay $4.99 or $3.99 for each issue. I don't care how much interactive stuff they put in it. Give me the same subscription price I can get though the mail...
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abrooks
23 months ago
They should have learnt from Time magazine, making each issue a separate app is a waste of screen space and effort. One app with in-app purchase would suffice perfectly.

Much like Time I imagine Wired will switch to this model soon, the complaints will be vocal.

Also 500MB an issue...!
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Morky
23 months ago
Adobe makes nothing from content viewers such as Flash. They earn all their money developing content creation tools, such as, er, Flash. Watch for Flash to become the tool for creating canvas animations and for Adobe to be the king of HTML 5 content development. This whole Flash argument will be a non-issue in a few years.

This from last fall:
http://blogs.adobe.com/jnack/2009/10/sneak_peek_ai_fl_dw_canvas.html
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.Andy
23 months ago

Also 500MB an issue...!

Seriously? This is pretty much a killer for those of us with metered downloads. It would really add to the cost of each issue quite significantly.
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lifeinhd
23 months ago


The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics. We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3.


I don't understand how this is anything they couldn't do on a computer before.
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