iPad Users Interested in Productivity Apps, iPhone and iPod Users in Games
According to data obtained from AppShopper, iPad users are disproportionately interested in productivity apps, while iPhone and iPod Touch users seem to love buying games.
The following graph shows the relative percentages of each app category with respect to its distribution in the Top 100 Paid Apps and All Apps in the App Store:
Despite the fact that games only represent 15% of the over 200,000 iPhone/iPod touch apps, games currently make up 54% of the Top 100 Paid apps in the App Store. The findings are likely reflective of the large iPod Touch population that make up nearly half of the 85 million iPhone OS devices out there. Apple has pushed the iPod Touch as gaming device in their advertising.
In fact, Apple has been so successful that Nintendo sees Apple as their biggest threat in the future.
Meanwhile, amongst iPad-specific apps, games make up a more representative sampling of the Top 100: 29% for Top 100 vs 25% of all iPad apps. Instead, productivity apps for the iPad are proving to be very popular representing 19% of the Top 100 while only making up 5% of all iPad apps:
The findings aren't particularly surprising given the older demographics for iPad owners. It also reflects the added functionality that a large-format device offers over a handheld device.
The following graph shows the relative percentages of each app category with respect to its distribution in the Top 100 Paid Apps and All Apps in the App Store:
Despite the fact that games only represent 15% of the over 200,000 iPhone/iPod touch apps, games currently make up 54% of the Top 100 Paid apps in the App Store. The findings are likely reflective of the large iPod Touch population that make up nearly half of the 85 million iPhone OS devices out there. Apple has pushed the iPod Touch as gaming device in their advertising.
In fact, Apple has been so successful that Nintendo sees Apple as their biggest threat in the future.
Meanwhile, amongst iPad-specific apps, games make up a more representative sampling of the Top 100: 29% for Top 100 vs 25% of all iPad apps. Instead, productivity apps for the iPad are proving to be very popular representing 19% of the Top 100 while only making up 5% of all iPad apps:
The findings aren't particularly surprising given the older demographics for iPad owners. It also reflects the added functionality that a large-format device offers over a handheld device.
Top Rated Comments
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27 months ago
This isn't to surprising, the much bigger screen on the ipad allows for better productivity. I always found things like web browsing on the iphone to be a pain because of the small screen. The ipad is perfect for this.
27 months ago
Could be because of the lack of iPad oriented games and applications.
Who wants to run an iPhone game at twice the size on the iPad?
Who wants to run an iPhone game at twice the size on the iPad?
27 months ago
Could be because of the lack of iPad oriented games and applications.
Who wants to run an iPhone game at twice the size on the iPad?
I was going to say the same thing. Give it time, more games will available on iPad.
27 months ago
Could be because of the lack of iPad oriented games and applications.
Who wants to run an iPhone game at twice the size on the iPad?
Agreed.
27 months ago
However, the same thing is actually happening that happened with iPhones - the App Store is getting filled with utter garbage that has the potential to put your iPad to shame. Only a single figure percentage of apps are of appreciable quality IMO.
27 months ago
I think a lot of that could be attributed to Apple's own Pages, Numbers and Keynote apps.
What would the numbers look like if you took those out I wonder?
What would the numbers look like if you took those out I wonder?
27 months ago
Well, naturally.
I'll be using the iPad for a bunch of productivity when I get one (Rev. 2). The thing will be primarily for internet connectivity and productivity on the road, but also for entertainment and a game or two.
The eBook fad still hasn't made me see any particular reason to buy or publish an eBook. I prefer paper. For fictions and valued books it seems like crap, but for research/technical stuff I can understand ramming them all in there as easily portable documents.
I'll be using the iPad for a bunch of productivity when I get one (Rev. 2). The thing will be primarily for internet connectivity and productivity on the road, but also for entertainment and a game or two.
The eBook fad still hasn't made me see any particular reason to buy or publish an eBook. I prefer paper. For fictions and valued books it seems like crap, but for research/technical stuff I can understand ramming them all in there as easily portable documents.
27 months ago
Productivity? I guess that may be the case but efficiency sure must not be a priority. Once the novelty of the iPad wears off these people can get back to actually being productive and efficient using a Mac. Typing ten words a minute on that screen is annoying.
27 months ago
I'd buy more games for my ipad if there were more interesting games to buy. I've been waiting for the devs to catch up and start releasing more ipad-specific games. There are a few really amazing games out there already, but I think there will be more to come.
I don't use my ipad at all for productivity (unless you want to count email). For me, the ipad is a fun device, not a work device.
I don't use my ipad at all for productivity (unless you want to count email). For me, the ipad is a fun device, not a work device.
27 months ago
According to data obtained from AppShopper, iPad users are disproportionately interested in productivity apps, while iPhone and iPod Touch users seem to love buying games.
I don't think this is a result of any difference in demographics. I'm an iPhone user and I'd love some productivity apps for the iPhone but there aren't that many good ones. I'd say it's just the limitation of the device, not the fact that iPhone and iTouch users "love" buying games.
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