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Adobe Acknowledges That Apple's Flash Prohibition Could Harm Business

Bloomberg reports that a new quarterly Securities and Exchange Commission (SEC) filing from Adobe reveals for the first time that Apple's refusal to adopt Adobe's Flash platform for the iPhone and iPad could pose a material threat to Adobe's business.

The admission comes as part of the "Risk Factors" section of the report that typically offers "doom and gloom" scenarios in which the company's business could experience difficulty, but makes specific mention of Apple's potential effect on the company.

Additionally, to the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed.

Bloomberg notes that earlier SEC filings from Adobe contained language noting that it wished to work with Apple on the iPhone platform but required cooperation from Apple in order to do so.

The dispute between Adobe and Apple over the inability for the iPhone, iPod touch, and now iPad to handle media in the Flash format has been well-known ever since the iPhone's original introduction in 2007, and thus it seems to be no surprise that Adobe may consider the situation at an impasse and consequently have adopted stronger language regarding the risk it poses to the company's business.

Interestingly, the filing comes just one day after Apple's iPhone OS 4 preview event alongside which the company released a modified developer licensing agreement that appears to prohibit the use of a feature in Adobe's forthcoming Flash Professional CS5 to export Flash content into the native iPhone format. Flash Professional CS5 is set to be introduced as part of Creative Suite 5 next Monday, and Adobe is reportedly looking into the change in Apple's developer licensing terms to understand how it affects the company's plans.

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24 months ago
They're finally understanding what people want but it's too little too late.
Rating: 0 Positives / 0 Negatives
24 months ago
Interesting. Stakeholders will want to see "risk factors" mitigated as much as possible...I wonder if Adobe is going to go to Apple and beg and plead, or start supporting a competitor heavily (Android?).
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24 months ago


The admission comes as part of the "Risk Factors" section of the report that typically offers "doom and gloom" scenarios in which the company's business could experience difficulty, but makes specific mention of Apple's potential effect on the company


I smell yet another lawsuit brewing...
Rating: 0 Positives / 0 Negatives
24 months ago

I smell yet another lawsuit brewing...


I'm gonna laugh my @ss off if Adobe goes down for this and Apple ends up consuming Adobe...:o
Rating: 0 Positives / 0 Negatives
24 months ago
Stupid Apple..

I'm gonna laugh my @ss off if Adobe goes down for this and Apple ends up consuming Adobe...


Why would that be funny? It would be another example of Apple's corporate douchery... Adobe's a decent company run by decent people.. Apple isn't.
Rating: 0 Positives / 0 Negatives
24 months ago
Maybe if Flash didn't suck so much...I wonder if Adobe will ever wake up and go, "Maybe it's us..?"
Rating: 0 Positives / 0 Negatives
24 months ago

I smell yet another lawsuit brewing...


It's quite amusing since macromedia innovated flash long ago. It appears this acquisition is biting Adobe's sweet rump lol
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24 months ago

They're finally understanding what people want but it's too little too late.


They're finally understanding what Apple wants. Not necessarily the people.

[edit]

I'd be willing to be if Adobe could port Flash using native Cocoa it would be allowed.

Unless it was just an advertising machine.

[/edit]
Rating: 0 Positives / 0 Negatives
24 months ago

They're finally understanding what people want but it's too little too late.


Comments like this are so silly when you consider that, in general, people don't want Apple (based on sales numbers).
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24 months ago
I honestly wish Apple would cooperate with Adobe and bring flash to the iPhone/ iPod touch/ iPad. I know the fanboy's will flame me for this one, but I honestly think Apple is too damn controlling sometimes. From what I've read, a majority of the iPhone/ iPod touch/ iPad users would be happy to have flash on their devices. I know I would...
Rating: 0 Positives / 0 Negatives

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