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Macworld San Francisco 2010 Kicks Off This Week


Macworld Expo 2010 kicks off this week at the Moscone Center in San Francisco, California. The significance of this year's Macworld Expo has been significantly reduced due to Apple's decision not to participate. Apple cited the diminished importance of trade shows as a way to connect to its customers.

Macworld has tried to refocus the event and even made scheduling changes to accommodate a larger audience. This year's Macworld Expo was pushed into February to avoid the usual conflict with CES, and even includes Saturday floor show hours for the first time.

The expo takes place from February 11th - 13th, 2010. MacRumors will be in attendance and will provide some coverage of the events. Email tips@macrumors.com to contact us. While Apple will not be in attendance, there has been some whispers that Apple may launch MacBook Pro revisions this Tuesday. Benchmarks for unreleased MacBook Pros were discovered just this past weekend.

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26 months ago
praying, NEW MacBook Pros come out
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26 months ago
Hopefully they will. I need a new computer :P
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26 months ago
macworld does not = new macs

Apple stopped w/ the macworld
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26 months ago
Yawn :cool: MacWorld is pointless since the Main Mac attendee Left.

The notebooks will be refreshed FEB 16th BTW
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26 months ago
Apple is "too good" for MacWorld. Their arrogance is getting sickening.
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26 months ago
Macworld without Macs is a hand without fingers. It's not going to last. the END is near.
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26 months ago
the reason they pulled their presents from macworld is because they didn't want to have to fit to macworlds schedule but would prefer to release items on their own terms. The other reason was they have created so much hype on line why spend money at an event when you can get just as good exposure, if not better for cheaper?
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26 months ago

Apple is "too good" for MacWorld. Their arrogance is getting sickening.


That wasn't Apple's motive in not showing at MacWorld, it was economic (not cost-effective for them) and based on not wanting to have others set schedules for them.

What was your motive for making this false statement about Apple?
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26 months ago
I wonder how much attendance declined for this year's expo.
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26 months ago
how much do you think the new pro's and what do you think it'll look like?
are they updating 13" 15" and 17" or just the 15" and 17"?
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