Textbook Publishers Strike Deals to Bring Content to iPad
Though Apple didn't outline its strategy to target the educational sector with its iPad last week, people familiar with Apple's thinking have said that the iPad's use in schools was one of the focal points of discussions in developing the product. In its exploration of electronic book technology, it thought particularly about how it could re-invent textbooks, these people said.
Rumors of talks between Apple and textbook publishers prior to the iPad's launch sparked interest in the offerings, and they gained additional publicity when McGraw-Hill CEO Terry McGraw appeared to tip Apple's hand regarding the iPad the day before its official introduction. Apple chose not to discuss McGraw-Hill's offerings or any other e-textbook offerings at the media event, leading to conflicting claims about whether McGraw-Hill had been tossed from the event at the last minute over its CEO's comments.Today's report notes that McGraw-Hill Education, Houghton Mifflin Harcourt K-12, Pearson Education, and Kaplan have all reached deals with Apple for the iPad.
Top Rated Comments
(View all)paul
http://www.paulparduephotography.com/
Text books are very expensive. They blame it on the limited run. You would think this kind of platform would allow for more competition because you could have businesses capable of creating text books without the ability to create them in enough quantity to make them worthwhile in print.
Ultimately though the teachers and schools decide what texts will be used, but I think it will be interesting.
People have to get over the idea of buying and selling their old text books. That is a small price to pay for what this will be able to offer.
It would be nice if this announcement might finally make it apparent to the iPad detractors that the device is about content, not hardware...but I doubt it - they're too focused on how the were screwed by Apple in not providing them with the supercomputer-on-a-shingle that they thought they were owed.
OUP? CUP? Is this going to be another 'only in the USA' that Internet media distribution seems to be stuck on?
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