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Amazon Reluctantly Agrees to Higher eBook Pricing

Even before the launch of the iPad, there had been rumors that Apple was working with publishers to allow them to set their own prices for ebooks. This could result in bestselling ebooks being priced as high as $14.99 vs the current selling price of $9.99 on Amazon. Jobs was even questioned by Walt Mossberg about this possibility after the media event. Steve Jobs said that Amazon and iPad ebooks would be priced "the same".

Macmillan publishing found itself at the heart of the debate when the company had found its ebooks had been pulled from Amazon late last week. A message from Macmillan CEO John Sargent confirmed the disagreement and explained that they wanted to adopt an "agency" model for book pricing:

Under the agency model, we will sell the digital editions of our books to consumers through our retailers. Our retailers will act as our agents and will take a 30% commission (the standard split today for many digital media businesses). The price will be set the price for each book individually. Our plan is to price the digital edition of most adult trade books in a price range from $14.99 to $5.99. At first release, concurrent with a hardcover, most titles will be priced between $14.99 and $12.99. E books will almost always appear day on date with the physical edition. Pricing will be dynamic over time.

Today, it appears that Amazon has relented with an announcement today, but placing the blame fully on Macmillan for the higher prices:

We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan's terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books.

Amazon claims that they don't feel that other publishers will take the same route as Macmillan and that consumer demand will decide the matter in the long run.

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27 months ago
It was obviously going to happen.
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27 months ago
meh. Who reads anymore. (joke)
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27 months ago
Wait, amazon-purchased e-books won't be compatible with the iPad? Or did I misunderstand the "Amazon and iPad ebooks" part?
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27 months ago
It will be interesting to see what happens with this. Either people will pay the $14.99 or not. Or perhaps it will just increase piracy and decrease money made overall. Time will tell. It does seem unjust to charge as much for an ebook which costs nothing as a physical book which needs to be printed and distributed.
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27 months ago
You would think publishers would acknowledge the invent of ebooks as a great way to cut costs on the production side. They could encourage the sale of ebooks by selling them at low prices and then once the market moved towards ebooks in favour of paper versions of books they could increase prices and profits.
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27 months ago

Wait, amazon-purchased e-books won't be compatible with the iPad? Or did I misunderstand the "Amazon and iPad ebooks" part?


There's a Kindle app already, so I'm sure they would be compatible.

That's a pretty impressive stand by Amazon. They are making a point, but catering to customers, as well. Interesting.
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27 months ago
Always Shoot Up, never down

The problem is that the iPad is inferior to the Kindle in direct sunlight

So in my opinion, ...the iPad price SHOULD be lower......Lower quality and all
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27 months ago
Do you think Amazon will remove the "kindle" app since the iPad is now a competitor?
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27 months ago
oh well hopefully people will stop buying the expensive books and solve the problem.
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27 months ago
Cue uncontrollable piracy.
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