Apple's annual developer conference in San Francisco.
AT&T Rolls Out Cheaper Unlimited Plans, iPhone Monthly Rate Drops $30
All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99. For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.Existing customers will be permitted to change to the new plans as of Monday via AT&T's website, with no monetary penalty or extension to contract terms. It is unclear at this time whether there will be any adjustment to AT&T's non-unlimited plans to reposition its pricing tiers in relation to the new, lower unlimited price.