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AT&T Faces Initial Setback in Verizon Ad Spat, Rolls Out Response Ad

The Associated Press reports that a judge has refused to grant AT&T's request for a temporary restraining order forcing Verizon to halt its commercials comparing the two companies' wireless network coverage.

AT&T filed the lawsuit in federal court in Atlanta earlier this month and asked for a temporary restraining order and a permanent injunction to stop the ads. It contends they are misleading and amount to deceptive trade practices.

Verizon argues that the commercials are valid and truthful.

A hearing has been scheduled for December 16th to allow the case to proceed.

Since publishing a public response to Verizon's commercials late last week, AT&T has now begun rolling out its own television ad, featuring actor Luke Wilson offering a comparison of AT&T's and Verizon's network using the same factors highlighted in last week's press release.

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29 months ago
This is going to be like the cola wars.
Rating: 0 Positives / 0 Negatives
29 months ago
I like the ad, especially with their charitable bit at the end.
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29 months ago
Fat Luke Wilson was much cheaper than Skinny Luke Wilson
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29 months ago
AT&T has never really been an innovator in any space, with the exception of the folks at Bell Labs (back in the day). They've kept putting off the capital expenditures until it's absolutely necessary. That was seen with their adoption of DSL late in the market, pushing fiber to the vicinity instead of the home, and the low bandwidth provided on it's 3G network.

Perhaps I'm the only one who sees the pattern, but it's honestly just sad. I'd rather see them push things out and compete with others but they seem content in 2nd or 3rd place.
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29 months ago
I can't believe what little dicks AT&T are being.

...maybe I just don't know AT&T well enough.
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29 months ago
Meh...

So maybe AT&T has a 'better' experience. But AT&T doesn't have 3G in my state, so Verizon's ads are very relevant and applicable. AT&T is worthless to me until they roll out 3G in more areas.
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29 months ago
man, that ad felt as sterile as a hospital waiting room.
No life in it, not a good response
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29 months ago
If this is AT&T's response, it's a pretty sad response compared to the "misfit" ad Verizon put out.
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29 months ago
This is sad. Who will have the fastest 4G LTE network when all is said and done?
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29 months ago
Poor, old AT&T can't take the..competition.. :p
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