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iPhone on Verizon: 'A Decision That is Exclusively in Apple's Court'
During a conference call to discuss Verizon's third quarter earnings, Verizon CEO Ivan Seidenberg said bringing the iPhone to Verizon is entirely Apple's call. "This is a decision that is exclusively in Apple's court," he said. "Obviously we would be interested if they thought it would make sense for them to have us as a partner. And so we will leave it with them on that score. . . We want to broaden the base of choice for customers, and hopefully along the way, Apple, as well as others, will decide to jump on the bandwagon."Verizon has recently begun targeting both the iPhone and AT&T in recent advertising campaigns, leading to speculation that the carrier does not foresee an introduction of the iPhone on its network and is thus willing to burn bridges with Apple in the new ads.
Offering the iPhone on Verizon's current network would require hardware modifications, given the difference in technology standards used by Verizon compared to all other carriers Apple has partnered with to offer the iPhone. Seidenberg previously noted that the iPhone would be more likely to come to Verizon next year when the company begins rolling out its 4G LTE wireless network, which will utilize the same standards as AT&T and other global wireless companies. Verizon expects to roll out LTE to 25-30 markets by the end of 2010, with full deployment expected to take until 2013.