Apple Continues to Demonstrate Sales Growth in Third Quarter 2009
Research firms Gartner and IDC today both released preliminary reports detailing U.S. and worldwide PC shipments for the third quarter of 2009, revealing modest growth by Apple amid an uncertain market.
Apple's U.S. Market Share Trend: 1Q06-3Q09 (Gartner)
According to Gartner's report, Apple once again maintained its fourth place ranking for U.S. shipments with an 8.8% market share on unit growth of 6.8% over the year-ago quarter. Apple's market share was up slightly from the previous quarter's 8.7% share and its 8.6% share in the year-ago quarter.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q09 (Thousands of Units)
Overall, Gartner saw a 3.9% increase in U.S. PC shipments over the year-ago quarter, although average selling prices for the quarter dropped approximately 20% compared to a year ago. As was the case last quarter, a significant drop by market share leader Dell was offset by continuing tremendous growth from Acer and Toshiba.
IDC's report shows Apple regaining the fourth place position that it ceded to Toshiba last quarter with a U.S. market share of 9.4% on unit sales growth of 11.8%, an even healthier gain than that reported by Gartner. IDC also saw a much larger decline from Dell, holding growth in the overall U.S. market versus the third quarter of 2008 to 2.5% and allowing HP to claim the top spot in U.S. sales.
Apple's U.S. Market Share Trend: 1Q06-3Q09 (Gartner)
According to Gartner's report, Apple once again maintained its fourth place ranking for U.S. shipments with an 8.8% market share on unit growth of 6.8% over the year-ago quarter. Apple's market share was up slightly from the previous quarter's 8.7% share and its 8.6% share in the year-ago quarter.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q09 (Thousands of Units)
Overall, Gartner saw a 3.9% increase in U.S. PC shipments over the year-ago quarter, although average selling prices for the quarter dropped approximately 20% compared to a year ago. As was the case last quarter, a significant drop by market share leader Dell was offset by continuing tremendous growth from Acer and Toshiba.
IDC's report shows Apple regaining the fourth place position that it ceded to Toshiba last quarter with a U.S. market share of 9.4% on unit sales growth of 11.8%, an even healthier gain than that reported by Gartner. IDC also saw a much larger decline from Dell, holding growth in the overall U.S. market versus the third quarter of 2008 to 2.5% and allowing HP to claim the top spot in U.S. sales.
Top Rated Comments
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30 months ago
It means Apple (and the Mac) has 9.4% of U.S. marketshare.
Next stop: 10%! :)
Next stop: 10%! :)
30 months ago
What does it all mean Bazzle?
It means that when Ballmer says that Apple is statistically insignificant he is lying.
30 months ago
Yeah, I was just going to say... Acer's growth is quite impressive! :eek:
30 months ago
Market share isn't that impressive to me when you're only making $50 USD per product shipped, especially when it's in a market that used to enjoy profit in the hundreds of dollars per unit sold.
30 months ago
Market share isn't that impressive to me when you're only making $50 USD per product shipped, especially when it's in a market that used to enjoy profit in the hundreds of dollars per unit sold.
We went over that last quarter. :p
30 months ago
It means Apple (and the Mac) has 9.4% of U.S. marketshare.
Next stop: 10%! :)
10% more to go before Apple finally reaches the height of it's power back in the early 1990's!
30 months ago
What does it all mean Bazzle?
It means that Apple has been selling about 8.8% of all computers in the US. In those 8.8%, every sale is counted equal - a Mac Pro for $3000 counts as one sale, a netbook for $300 also counts as one sale.
These numbers severely underestimate Apple's significance in the market. A much more realistic number would be the revenue in dollars. And Apple's profits are for example more than ten times those of Acer, which sells about 40 percent more computers (I'd say Apple's profits on computers and computer related sales are about 5-6 times those of Acer).
10% more to go before Apple finally reaches the height of it's power back in the early 1990's!
Apple's profit in 2009 will be about the same as profits from 1976 to 2005 together.
30 months ago
Market share isn't that impressive to me when you're only making $50 USD per product shipped, especially when it's in a market that used to enjoy profit in the hundreds of dollars per unit sold.
Well, it is still important. After all, every person who bought an Acer/HP/whatever purchased that instead of a Mac.[ Read All Comments ]
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