Got a tip for us? Share it...

Apple Rehires Newton Developer Michael Tchao

The New York Times reports that Apple has rehired Michael Tchao, one of the developers of the Newton, Apple's personal digital assistant platform that launched in 1993. Tchao, who returned to Apple today after a 15-year absence, serves as vice president of product marketing and reports directly to senior vice president Phil Schiller.

It is not clear what his new duties at Apple will entail; Apple would not comment further on the matter, and Mr. Tchao did not immediately respond to a phone message. But identifying a market for the much-rumored Apple tablet could certainly be among them. Mr. Tchao gets the credit (or perhaps the blame) for convincing John Sculley, Apple's former chief executive, to integrate the company's handwriting-recognition technology into a consumer device.

Tchao worked at Apple from 1986 until 1994, holding three different positions during that time and eventually advancing to Group Manager for Product Planning and Strategy in the company's Personal Interactive Electronics division. He then spent several years in consulting and product development before taking the position of General Manager of the Nike Techlab in 2002, where he has overseen the development of a number of Nike+iPod products and technologies.

Top Rated Comments

(View all)

31 months ago
Rating: 0 Positives / 0 Negatives
31 months ago
Hopefully he has nothing to do with the tablet. That would mean that it hasn't been started on yet. That would also mean that all of the rumors thus far are ********.
Rating: 0 Positives / 0 Negatives
31 months ago

Hopefully he has nothing to do with the tablet. That would mean that it hasn't been started on yet. That would also mean that all of the rumors thus far are ********.


he got rehired as Vice President for Product Marketing, which means that Apple could be done with the Tablet and now needs to find a way to Market the device to US.
Rating: 0 Positives / 0 Negatives
31 months ago

he got rehired as Vice President for Product Marketing, which means that Apple could be done with the Tablet and now needs to find a way to Market the device to US.


This is what I'm hoping for and what seems to make the most sense. Maybe they are getting close enough to completion to develop a way to bring this device to the public and convince enough of us we need it ...
Rating: 0 Positives / 0 Negatives
31 months ago

he got rehired as Vice President for Product Marketing, which means that Apple could be done with the Tablet and now needs to find a way to Market the device to US.


True. I wouldn't bet that Apple is having a problem with marketing a device though. This could be a corporate move, making sure someone familiar with the sector is around during decision making time.
Rating: 0 Positives / 0 Negatives
31 months ago
well after watching some videos of him talking about nike+, he seems like a good guy. i hope he brings the same enthusiasm to apple and works on the tablet
Rating: 0 Positives / 0 Negatives
31 months ago
A bit OT, but why are the positions always a "Vice President" of this or that...

Is there a President of Product Marketing? Why is Phil Schiller the Senior VP, when its obvious he's the head honcho of the department?
Rating: 0 Positives / 0 Negatives
31 months ago
I've said it before- I don't need a tablet, but if anyone could convince me otherwise, it'd be Apple... worst case scenario, I'm not convinced that I need one and still end up with a nice piece of Apple eye-candy to eventually toy around with.
Rating: 0 Positives / 0 Negatives
31 months ago
It's about time to take back and recognize this person. I don't know anything about him but hey we all know Newton. I would say the iPhone was inspired by Newton for Apple to comeback and make a new portable device. Who's next Woz coming back on Apple with a new project?
Rating: 0 Positives / 0 Negatives
31 months ago
As far as I know, Product Marketing at Apple consists of coming up with actual ideas for new products, and is not really a marketing position as the name might suggest. Which, in turn, makes this hire particularly interesting.



irmongoose
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]