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Early Snow Leopard Sales More Than Double Those of Leopard

According to market research firm NPD, Apple's Mac OS X Snow Leopard has seen very strong sales thus far, having sold more than twice as many copies during its first two weeks on the market as Mac OS X Leopard did in late 2007. Early sales of Snow Leopard also exceed those of 2005's Mac OS X Tiger by nearly four times.

"Even though some considered Snow Leopard to be less feature-focused than the releases of Leopard or Tiger, the ease of upgrading to Snow Leopard and the affordable pricing made it a win-win for Apple computer owners - thus helping to push sales to record numbers" said Stephen Baker, vice president of industry analysis at NPD.

The report notes that Snow Leopard generated significant sales momentum, with sales dropping only 25% from week 1 to week 2. Leopard and Tiger reportedly experienced approximately 60% drops in sales numbers in their second weeks on the market.

Research analyst Gene Munster had previously estimated that Apple would sell approximately five million copies of Snow Leopard during its launch quarter, which ends later this month. Given that Apple sold over two million copies of Leopard in just its first weekend, NPD's data suggests that Apple should easily reach Munster's target.

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31 months ago
Amazing how many you can sell when you price the OS appropriately....
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31 months ago
just because it's cheap.
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31 months ago
Makes sense when the OS costs less than a fourth of the previous one.
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31 months ago

Amazing what you can do when you price an OS appropriately....


Totally. For $30 you almost have to look for reasons why you shouldn't upgrade rather than why you should.
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31 months ago

Totally. For $30 you almost have to look for reasons why you shouldn't upgrade rather than why you should.



+1 for that.... I love :apple:
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31 months ago
$129 wasn't a bad price even for Leopard. You could also say "see what happens when you release 1 OS and not 3-4 versions of the same one?"

The only thing that may slow down SL is that there isn't any buzz from Apple out there on TV about it and what I see online is a lot of 'it's worth it but maybe not right now since not many apps out there can use the features' comments.
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31 months ago
This is great!


It will drive the adoption of the new set of technologies even faster! And open-sourcing GCD means that the technology hopefully will find it's way into every application soon.
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31 months ago
Of course the price certainly helps. I think the quick release of 10.6.1 helped too. I personally vowed to wait until the first point release before purchasing, in hopes of avoiding any immediate-adopter issues, and haven't had any problems so far. I suspect the eventual release of 10.6.2 will see a brief uptick again for people who want to wait for a couple point releases to be out before adopting a new OS version. Given the low price, I would assume that eventually pretty much every Intel Mac will be upgraded eventually, especially as applications begin utilizing the new core technologies and the performance benefit becomes more pronounced.
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31 months ago

Given the low price, I would assume that eventually pretty much every Intel Mac will be upgraded


Given the nice low price, I would assume that a fair few copies are sold to people that are upgrading their Intel non-Macs with a nice retail disc too.
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31 months ago
That's funny. For me SL is the first update I have not purchased immediately. I guess I just got fed up with waiting for the rest of the OSX ecosystem to catch up. ie: I can't be bothered to again discover that various programs around my system suddenly don't work and I have to wait for updates.

Also I have a question (I know this probably isn't the correct place, sorry).
Will SL run my old PPC Apps? I still use MS office purchased in about 2002/2003 when i was using a powerbook. Does the lack of PPC support in SL mean no more Rosetta to run old apps?
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