More Evidence of Apple's Massive Marketshare Growth in Higher Education
The latest computing survey results from the University of Virginia's freshman class show evidence of continued Apple marketshare growth in the higher education market (via Daring Fireball). The chart above shows that Apple has made steady gains since 2003 in the percentage of incoming UVA freshman who own a Mac. The latest year (2008) shows that 37% of incoming students owned a Mac while the percentage owning a Windows computer had shrunk to 62% from a peak of 96% in 2001. The growth tracks closely with the trend towards laptop ownership amongst the Virginia freshman. In 2008, 99% of the incoming students owned a laptop.
The data adds to a number of anecdotal reports that Apple has been making major strides in higher educational marketshare. Last year, Tim Cook confirmed that Apple had become the #1 laptop supplier in higher education for 2007.
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36 months ago
That's awesome. That graph is really interesting. :) Yay for Apple. :) I think this also has a lot to do with smart marketing tactics.
36 months ago
...
As people realize that the "Laptop Hunter" ads from Microsoft point out the poor value of Apples, this will slide too.
One data point, and the fanbois have a collective orgasm! ;)
By the way, note from the same source:
Easy to infer that desktops are dead and gone, no?
36 months ago
Apple's really smart to target this market with its advertising and discounts - many of the purchasing trends college students start with they continue after graduation, including brand loyalty.
That said, I sure as heck wish Apple would offer the same kind of discounts on hardware and expand them with discounts on software in the nonprofit sector.
That said, I sure as heck wish Apple would offer the same kind of discounts on hardware and expand them with discounts on software in the nonprofit sector.
36 months ago
As people realize that the "Laptop Hunter" ads from Microsoft point out the poor value of Apples, this will slide too.
One data point, and the fanbois have a collective orgasm! ;)
By the way, note from the same source:
[graph]
Easy to infer that desktops are dead and gone, no?
All you just proved is that students are now buying more Apple laptops Aiden.;)
36 months ago
That graph says it all. The writing's on the wall. :D
Thank you very much for repeating what I've been saying for the last 3 years...9 out of 10 of my work colleagues and friends have recently migrated to Macs and are NOT turning back.
Of course, only the moronic PC-fanboy pundits that continue to infest this forum say the opposite, as if this were a branch of Paul Thurrot's blog pages.
MS IS DEAD. DELL IS DEAD. IT'S TIME TO PUT THE LAST NAILS IN THEIR COFFINS. GO APPLE!
36 months ago
As people realize that the "Laptop Hunter" ads from Microsoft point out the poor value of Apples, this will slide too.
One data point, and the fanbois have a collective orgasm! ;)
By the way, note from the same source:
Easy to infer that desktops are dead and gone, no?
Is that graph for university students, or users in general? Because notebooks make inherently more sense for students than desktops do, but that same truth does not necessarily hold beyond academia. There's a thread somewhere indicating that all-in-ones will soon replace desktops almost entirely, though, and I can certainly believe that. The notebook/all in one is all most home users need these days.
It would be interesting to see how many of these university Mac owners continue to buy Apple computers in the future. If you can consider a university Mac user a "user for life", then Apple is in a strong position to gain eventual market dominance. But I have a feeling that many of these users would happily go back to PC in the future... I suppose only time will tell. :)
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