Orange to Offer Subsidized MacBooks With Mobile Broadband Contracts in UK?
A deal is understood to be close to completion, with the details being finalised ahead of availability of the MacBook on Orange.
The operator has tested the laptops with its mobile broadband dongles and is understood to have made a volume commitment with Apple.
The laptops will not be free, given their high cost, but will be heavily discounted for customers that commit to a two year mobile broadband contract.
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(View all)I still don't see Apple getting into the netbook market, but this deal may have some bearing on the rumored $99 netbook due this summer (although I still think it's more likely to be powered by a Linux OS).
This poises two interesting scenarios:
Either:
1) the target market for this product is not those with iPhones. In fact, it would be unlikely that iPhone customers would have any need or want to pay for both free mobile internet access on iPhone via O2 and sign up to Orange mobile broadband for the free Macbook.
or
2) O2 is shortly going to lose exclusivity on the iPhone and Apple will open its flagship mobile device up to other mobile operators, including Orange.
Either way, if true, it looks like Apple is broadening its horizons in the mobile internet space. A revelation perhaps then? Or evidence that this rumour is false?
I have a brand new Macbook on my desk today and some colleagues were asking how much they were... when I said around £900 they all gasped. Early last year there would not have been this kind of reaction!
That said, I happily paid just under £800 for my refurb Macbook and feel it is very much worth the money compared to a cheaply made PC laptop. I did recently get an e-mail from Apple with a long survey about my purchase, and there was a lot of questions relating to perception of value etc. Hmmmm
I mean heck, an iPhone isn't $99 except when you get it with a silly contract.
I mean heck, an iPhone isn't $99 except when you get it with a silly contract.
I don't like having a product subsidized if it means monthly payments. I'd rather pay a higher upfront cost than payments over a period of time.
It would be interesting to see how this might sell in the UK. I think most ordinary folks here are happy to take up this kind of deal, because they don't think about the long term price.
It amazes me how many people pay extortionate amounts for some mobile contracts. If you get a contract with a laptop/latest phone/console/etc, you'll pay a fair bit more than buying the two separate products up front.
These 'offers' are to get as much money out of you as possible while keeping the initial payment low/free - to attract the millions of people that for some reason have no interest in looking at the tco or getting any value from their purchases.
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