Apple's iPhone TV Ads Boost Individual App Sales
It's long been observed that songs featured prominently in Apple's ads have seen a sudden boost in popularity. Lesser known artists such as Feist and Yael Naim have seen instant fame following the airing of Apple's iPod Nano (1234) and MacBook Air (New Soul) ads.
This phenomenon appears to extend to iPhone applications as well. Apple's recent iPhone ads have prominently featured a number of App Store apps. Andrew Kaz and Phill Ryu's Classics App [App Store] which was featured in Apple's "Read" commercial saw a remarkable boost in sales immediately following the ad's broadcast:
Sales of the book reader immediately jumped up 6 times their previous baseline. Since then, Classics has managed to stay in the Top 15 paid apps.
While any prominent exposure will obviously help stimulate sales, even the developers were surprised at the magnitude of the response.
This phenomenon appears to extend to iPhone applications as well. Apple's recent iPhone ads have prominently featured a number of App Store apps. Andrew Kaz and Phill Ryu's Classics App [App Store] which was featured in Apple's "Read" commercial saw a remarkable boost in sales immediately following the ad's broadcast:
Sales of the book reader immediately jumped up 6 times their previous baseline. Since then, Classics has managed to stay in the Top 15 paid apps.
While any prominent exposure will obviously help stimulate sales, even the developers were surprised at the magnitude of the response.
Top Rated Comments
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39 months ago
Must be great for a developer to get onto one of these ads. I wonder how they are selected.
39 months ago
I wonder how they are selected.
Steve probably says something along the lines of... "This is cool. Let's use this."
irmongoose
39 months ago
You will start to see more advertisements for individual apps.
TMZ.com for example is now advertising their iphone app near the end of their show. Any other apps for current shows, stores, products...i.e. Target...could always be advertised at the end of commercials/paper ads etc...
The one drawback is that yes iphones are popular...but they aren't THAT popular...i mean how much of the population has the iphone? 1% -3%? so for now targeted advertising is the way to go, but I think its great for a developer to get some ads on this site, gizmodo, etc... you need to get the word out.
TMZ.com for example is now advertising their iphone app near the end of their show. Any other apps for current shows, stores, products...i.e. Target...could always be advertised at the end of commercials/paper ads etc...
The one drawback is that yes iphones are popular...but they aren't THAT popular...i mean how much of the population has the iphone? 1% -3%? so for now targeted advertising is the way to go, but I think its great for a developer to get some ads on this site, gizmodo, etc... you need to get the word out.
39 months ago
This highlights the major problem for those complaining that the App Store is just going to devolve to an "all-free, low-quality bunch of apps".
The problem is that by placing free and paid apps together, the app store (in the absence of trial versions) gives them almost equal quality in the mind of consumers (the only differentiating factor might be the icon). To get around this, developers need to think about advertising. They can't just place their apps on the store and expect sales to magically happen.
The problem is that by placing free and paid apps together, the app store (in the absence of trial versions) gives them almost equal quality in the mind of consumers (the only differentiating factor might be the icon). To get around this, developers need to think about advertising. They can't just place their apps on the store and expect sales to magically happen.
39 months ago
All I have to say is that it worked on me.
I download two apps specifically because I saw them on ads: Lose It (free, to manage daily caloric intake) and Rocket Taxi ($1.99, does what you think it does).
I think Lose It is an awesome app. I love that it was free, but I would have paid for it. It is that good.
In my opinion, part of the problem with the app store is sifting through the trash, either paid or free, to find the good stuff. And the reviews are generally not helpful to me. It seems like a lot of people who review the products have no clue what they are doing.
If Apple is going to highlight the best apps for me, I'd be all for it. If anyone knows of a good iPhone app website, let me know because I'd love to check it out. I know Touch Arcade is out there, but I don't care about games.
I download two apps specifically because I saw them on ads: Lose It (free, to manage daily caloric intake) and Rocket Taxi ($1.99, does what you think it does).
I think Lose It is an awesome app. I love that it was free, but I would have paid for it. It is that good.
In my opinion, part of the problem with the app store is sifting through the trash, either paid or free, to find the good stuff. And the reviews are generally not helpful to me. It seems like a lot of people who review the products have no clue what they are doing.
If Apple is going to highlight the best apps for me, I'd be all for it. If anyone knows of a good iPhone app website, let me know because I'd love to check it out. I know Touch Arcade is out there, but I don't care about games.
39 months ago
There needs to be a better way for people to discover applications within the store if adverts have this much affect on sales.
39 months ago
There needs to be a better way for people to discover applications within the store if adverts have this much affect on sales.
Thats it, the hardest part is finding the good ones.
39 months ago
Apple makes money, devs make money - it's all good. I just wish I was a dev I guess...
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