Schiller on Apple's Yearly Product Timelines
Pogue questioned Phil Schiller about Apple's withdrawal from Macworld Expo. Schiller, of course, repeated what was said in the original press release: that trade shows had become less important and not worth the effort or money involved.
Schiller, however, also admitted that having to come up with a "dazzling" show each January was unsustainable. He also admits that January does not fit into the Apple's natural product timelines, which he specifically spelled out:
He noted that Apple marches to certain annual product cycles: the holiday season (Novemberish), the educational buying season (late summer), the iPod product cycle (October), the iLife development cycle (usually March), the iPhone cycle (June).
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Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from Friday:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around.
Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
