The Future of Macworld Expo, Exhibitors Approached by CES
Apple's announcement that they will no longer participate in future Macworld Expos has cast some doubts on the ongoing viability of the show. The Daily Geek reports that some Macworld vendors are not planing on returning in 2010, while others are taking a wait and see approach. In fact, the Consumer Electronics Show (CES) is taking advantage of the situation by trying to recruit Macworld exhibitors and promising that they will have a Mac area next year:
The Macworld Expo organizers are aware of these issues and held a town meeting addressing the future of the show. Ars Technica reported on the meeting and reveals that IDG is well aware of the unique community aspect of Macworld as compared to other trade shows and is trying to build on that strength.
"CES told me they're having a Mac centric area next year," said David Polzine, the product manager for SmithMicro Software who was approached by a salesman at Macworld. "If it all moved to CES, that would work better for us."
While some vendors seem to welcome the shift to CES, many attendees we spoke to felt that CES would be a poor substitute to Macworld. Unlike Macworld, CES is a trade show tailored to industry employees and not accessible to the general public.The Macworld Expo organizers are aware of these issues and held a town meeting addressing the future of the show. Ars Technica reported on the meeting and reveals that IDG is well aware of the unique community aspect of Macworld as compared to other trade shows and is trying to build on that strength.
"This is a different place" than the typical trade show, Kent explained. "We understand and embrace this community, and we want this community to have a say in the conference." IDG has set up a new site, macworldexpo.ning.com , where both attendees and visitors are encouraged to register, get to know each other, and provide feedback and new ideas for helping the show to continue and grow.
Plans for Macworld Expo 2010 are well underway and over 60 vendors are said to have committed to the show. IDG will be leverging some familiar faces in the Mac community for the next show. The NYTimes' David Pogue is slated to give "Anti-Keynote" for the event, while Daring Fireball's John Gruber will be hosting a session of noteworthy discussions in the Mac community.Top Rated Comments
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40 months ago
I plan to attend CES next year, and not Macworld. Maybe that's saying something...
Register to CES before Nov.1 for free attendance, otherwise the cost to attend is $100, or $200 at the door.
Register to CES before Nov.1 for free attendance, otherwise the cost to attend is $100, or $200 at the door.
40 months ago
I would have attended a MacWorld just to see SJ give the keynote.
Now that Apple have completely pulled, I dont see the point in the whole event.
Now that Apple have completely pulled, I dont see the point in the whole event.
40 months ago
I plan to attend CES next year, and not Macworld. Maybe that's saying something...
Register to CES before Nov.1 for free attendance, otherwise the cost to attend is $100, or $200 at the door.
I completely agree with you. I told my wife, apple pulled out of Macworld next year and she looked at me funny and asked "then what are they going to call it?". Third party world...
Macworld is over, let it go with some dignity. I left my heart in San Francisco!
40 months ago
Yeah...i mean just look at the tv and newspapers....most people think macworld is only one day - Tuesday...when apple gives their speech. The media and journalists are who turn macworld into the huge event that it was...no media will go next year since there is no point for them to be there.
I think organizers should:
1) Completely downsize...save on costs...attendance goals should be cut by 2/3..even more...
2) appeal to people like Leo Laporte(sp) and stuff...these people can pull a few followers (maybe not from the east coast)...
3) make it educational event (2 days) ....market it to consumers..not businesses and vendors...
Will people from East Coast make the treck out there? probably not...
Organizers are up against a tough spot with this....
I think organizers should:
1) Completely downsize...save on costs...attendance goals should be cut by 2/3..even more...
2) appeal to people like Leo Laporte(sp) and stuff...these people can pull a few followers (maybe not from the east coast)...
3) make it educational event (2 days) ....market it to consumers..not businesses and vendors...
Will people from East Coast make the treck out there? probably not...
Organizers are up against a tough spot with this....
40 months ago
If next year's Macworld is going to be anything like this year's Macworld, I'll pass on next year. It was just a ho-hum event, nothing earth-shattering, nothing "must have".
I would have liked to have been able to attend a SteveNote in the 5 years I went to MacWorld, but oh well, it's gone now.
As mentioned above, a user-centric event, at a significant lower cost, would be great. I was actually thinking when leaving Macworld on Tuesday that, similar to Apple's WWDC, they should consider some type of World Wide Users Conference. Center on Apple and their products, but catered to the users.
I would have liked to have been able to attend a SteveNote in the 5 years I went to MacWorld, but oh well, it's gone now.
As mentioned above, a user-centric event, at a significant lower cost, would be great. I was actually thinking when leaving Macworld on Tuesday that, similar to Apple's WWDC, they should consider some type of World Wide Users Conference. Center on Apple and their products, but catered to the users.
40 months ago
Now, if it had been called iPhoneWorld Apple might have stayed.
iPhone/ipod touch app conference
AAC 2011 Apple App Conference ..cheesy i know
$200 entrance fee....
each person gets a $100 gift card that they need to spend at the conference on apps...(that way developers know there will be money spent...)
you can have venture capitalists come...talk to developers...consumer workshops....gaming parties....
maybe in a few years??? i think its a better idea than what macworld will look like if its kept the same way as this year..in 2010..
40 months ago
There's certainly a fun community feel to Macworld that might not translate to CES. Also, having actual mac fans and users attending is a large portion. I mean, having a MacRumors meetup or other website meetup just isn't going to easily happy at CES.
I'm hoping they can pull off MWSF 2010. I'll attend if it happens.
Think leveraging Mac-community celebrities is the way to go. Pogue, Gruber. Basically anyone in the Mac community that has a following. In some ways, it could be a great show, though will certainly be different than it currently is.
arn
I'm hoping they can pull off MWSF 2010. I'll attend if it happens.
Think leveraging Mac-community celebrities is the way to go. Pogue, Gruber. Basically anyone in the Mac community that has a following. In some ways, it could be a great show, though will certainly be different than it currently is.
arn
40 months ago
I could see Macworld losing appeal with people coming from far away or who really only care about visiting the Apple booth. But, I still enjoyed the show this year. It was still lots of fun, still informative, and its still the biggest opportunity for non-industry Mac fans to get together. Unless CES is planning on pulling an E3 and start letting the general public in, it can't take the place of Macworld. Plus the announcement that David Pogue is gonna give the anti-Keynote next year will keep me onboard with Macworld for at least the next year.
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