While we typically don't follow the ebb and flow of Apple's stock (AAPL) price on MacRumors, today the value of the company dove over 15% when two analysts cut their ratings on Apple.
As reported by The Wall Street Journal, RBC Capital Market and Morgan Stanley both downgraded Apple's value from bullish "outperform" or "overweight" to more neutral "sector perform" or "equal weight". Both cited concerns that Apple may not be able to maintain its traditionally high margins in the face of decreased consumer electronics spending and heightened competition.
Indeed, Apple had hinted at possible margin erosion in their last quarterly conference call. Tomorrow is the last day of the fourth fiscal quarter of 2008.
Update: AAPL closed today at $105.55 per share, down 17.69%.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
