Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Notebook Marketshare Growth and High Margins
Joe Wilcox of Microsoft-Watch analyzes the latest notebook marketshare data from the NPD Group. He specifically looks at the revenue breakdown and Apple's long term decision to compete at the high-end market for notebooks.
Despite Apple's relatively modest marketshare (~10%), they capture 30% of the revenue amongst notebook manufacturers. As Wilcox puts it, "for every three dollars spent on notebooks at U.S. retail, one went to a Mac." This reflects the higher sales cost of Apple's notebooks which have an average sales price of $1471 as compared to Windows laptop average sales price of $694. Wilcox questions if the growth of low-cost netbooks will change Apple's strategy but acknowledges Apple's success with this high-margin plan.
Apple's notebook marketshare may be even more impressive in select markets. MacUser reports that Amherst College has seen a shift in computer ownership of their incoming freshman. Students in last year's and this year's incoming class are now more likely to own a Mac than a PC.
Despite Apple's relatively modest marketshare (~10%), they capture 30% of the revenue amongst notebook manufacturers. As Wilcox puts it, "for every three dollars spent on notebooks at U.S. retail, one went to a Mac." This reflects the higher sales cost of Apple's notebooks which have an average sales price of $1471 as compared to Windows laptop average sales price of $694. Wilcox questions if the growth of low-cost netbooks will change Apple's strategy but acknowledges Apple's success with this high-margin plan.
Apple's notebook marketshare may be even more impressive in select markets. MacUser reports that Amherst College has seen a shift in computer ownership of their incoming freshman. Students in last year's and this year's incoming class are now more likely to own a Mac than a PC.
[ 45 comments ]
Earlier this week, rumors suggested Amazon would launch a free, ad-supported music service, and today, Amazon indeed announced the debut of a free music option for Amazon Alexa users.
Alexa...
BlackBerry Messenger, aka BBM, is set to shut down on May 31, 2019, BlackBerry announced today. Prior to when the iPhone launched and for several years afterwards, BBM was a key communication method...
Instagram has considered hiding the like count on images uploaded to the social network, which would prevent people from seeing how many people have tapped the "heart" icon on each photo.
...
Cozy, a company that has a variety of clever solutions for managing Apple accessories, recently released its latest product, a whimsical "Drink Different" ice cube tray that makes ice shaped...
Apple has expanded mobile phone billing to additional countries and carriers, according to an updated support document on its website.
As of this week, the feature is now supported by...
Facebook harvested the email contacts of 1.5 million users without their knowledge or consent and used the data to build a web of their social connections, it emerged today. Business Insider reports...
Ahead of the annual New York International Auto Show, several automakers have announced new vehicles with first-time support for CarPlay, including the 2020 Toyota Highlander, 2020 Nissan Versa, and...
Amazon Echo devices have been able to use Alexa-based voice commands to control Apple Music since December, but the feature has been limited to Amazon's own devices until today.
Sonos One...
