Universal Music 'Free Music' Plan to Take on iTunes - MacRumors
Skip to Content

Universal Music 'Free Music' Plan to Take on iTunes

Businessweek details the plans of Universal chief Doug Morris to take on Apple's iTunes music service.

Morris was once a proponent of Apple's iTunes music store, but has since changed his tune. According to Businessweek sources, Morris is joining forces with other record companies to launch an "industry-owned" subscription service.

Representing 75% of music sold in the U.S., they would ask hardware makers or cell carriers to pay them a $5/month subscription fee. In exchange, consumers of their products would get unlimited music at no additional cost to them ("free"). Music companies would get the $5/month and hardware companies would theoretically sell more units.

Of interest, Businessweek notes that despite these efforts to undermine iTunes, Universal can't afford to simply pull their music from iTunes, which holds a 70% marketshare in music downloads.

Popular Stories

iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...