TBWA-Chiat-Day to Handle iPhone Ad Campaign
Adage reports that Apple's ad agency will handle the upcoming iPhone ad campaign.
TBWA/Chiat/Day also produced the Apple iPhone teaser advertisement that aired during the Oscars.
There had reportedly been some speculation that AT&T's agency (BBDO) might handle part of the account. AT&T had indicated that they would use the iPhone as a branding and marketing event.
People familiar with the account confirm that TBWA's Media Arts Lab will handle all creative for the iPhone, much as the agency has for iPod. The agency has handled creative duties for Apple since 1997.
TBWA/Chiat/Day also produced the Apple iPhone teaser advertisement that aired during the Oscars.
There had reportedly been some speculation that AT&T's agency (BBDO) might handle part of the account. AT&T had indicated that they would use the iPhone as a branding and marketing event.
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62 months ago
While I think ATT can make good commercials for normal cell phones, this is a GOD PHONE and therefore only the very best should be making the commercials. Looks like they have that covered :)
62 months ago
62 months ago
bringing back the old school 1984 style. maybe the start of the iphone will mean the end of steve tho, thats what worries me, hes getting old, and this could be his bing bang to exit on, or i guess it would be a "boom" :P
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