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A Greener Apple - New LED Displays Coming

Steve Jobs released a statement today giving insight on how Apple intends to become a greener, or more environmentally friendly, company. Major high points in the essay are the removal of toxic chemicals and an attempt to dramatically increase the amount of product recycling.

While the decrease of impact on the environment is commendable and this essay shows Apple is going to take a more direct stance on its role, what's more interesting to the rumor scene is the upcoming unannounced introduction of LED-backlighted displays.

To eliminate mercury in our displays, we need to transition from fluorescent lamps to light-emitting diodes (LEDs) to illuminate the displays. Fortunately, all iPod displays already use LEDs for illumination, and therefore contain no mercury. We plan to introduce our first Macs with LED backlight technology in 2007. Our ability to completely eliminate fluorescent lamps in all of our displays depends on how fast the LCD industry can transition to LED backlighting for larger displays.

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63 months ago
Today on Apple's homepage, another open letter (though is likely targeted at Greenpeace) from Steve Jobs has been posted, entitled "A Greener Apple."

In the letter, Jobs discusses what Apple is currently doing to help the environment, how they are doing things better than their competitors, and Apple's plans to become even more environmentally friendly.

http://www.apple.com/hotnews/agreenerapple/

It looks like we will be seeing new, LED-lit displays from Apple in the near future, just as recent rumors have said.
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63 months ago
Jobs knows the money in the future will be spent on green computers as people become more environmentally aware. I don't think we would see this if it wasn't for that shift in peoples attitudes.
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63 months ago
I can see it now.. LCD backlights and a 965 graphics card in the MacBook.. 6+ hours battery, why did I get my Macbook Pro again?
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63 months ago
"Take that GreenPeace!" :D
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63 months ago
I just saw this aswell and noticed no attention on macrumors? what time did this go up? must have been just now! anways gald to see it
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63 months ago
Wow, after reading all that I feel a little more proud to be using an Apple :D Like I needed an excuse! :D

Thanks Steve. I guess one of the benefits of being so secretive is that when you're finally open about something it really has an impact. I hope this gets as many headlines as it deserves :)
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63 months ago

I hope this gets as many headlines as it deserves :)

I can imagine the one on the BBC website already...

"Apple admits to using Lead and Arsenic in Macs" :rolleyes:
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63 months ago
Right On Steve!!

You tell em..

New LCD displays at WWDC!!

This topic should be dugg
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63 months ago
Good for Steve for realizing the difference between secrets that need to be kept and things that should be shared. This was a great thing for them to do.

That being said, the un-named “environmental group” that forced this move are still a bunch of whiney media-whores who, I’m sure, will soon take credit for the changes talked about within this letter.

Best to keep in mind that the only thing they accomplished here was the creation of the press release itself. The things it talks about are obviously already in the works and have been for many years.

As much as I enjoyed reading it, I sure hope we don’t see them take credit for the actual changes outlined within the document. I’m not holding my breath on that one, however.
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63 months ago
It's yet another pre-announcement! :eek:

This is, seriously, great news from Apple. However, I am interested to hear what people who know more about environmental issues than I do make of SJ's latest essay.
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