SXSW


'SXSW' Articles

Apple Senior VP Eddy Cue Announced as Featured Speaker for SXSW 2018

Apple's senior vice president of internet software and services Eddy Cue has been announced as a Featured Speaker for 2018's South By Southwest Conference event. SXSW takes place from March 9-18 in Austin, Texas, and Cue will lead a talk focused on startup companies and the tech sector, accompanied by CNN senior reporter Dylan Byers. Other speakers include Steve Jobs biography writer Walter Isaacson, Reddit CEO Steve Huffman, Star Wars: The Last Jedi writer/director Rian Johnson, Waymo CEO John Krafcik, YouTube CEO Susan Wojcicki, and more. During last year's SXSW conference, Apple Music Beats 1 radio host Zane Lowe appeared as a speaker. “The speakers announced today feature a diverse group of leaders and innovators that make SXSW the foremost destination for creative people,” said Hugh Forrest, Chief Programming Officer. "As SXSW celebrates the 25th year of Interactive and Film, the cross-industry talent announced today reflects the ongoing convergence of the modern world, the trends we see throughout our programming, and the paramount reason for our now unified conference experience." The full schedule of events for this year's SXSW can be found online. Besides keynote speakers discussing a variety of topics, the Austin-based festival includes film screenings, concerts, gaming events, a comedy festival, and more. At Apple, Cue oversees the iTunes Store, Apple Music, Apple Pay, Apple Maps, iCloud, and the iWork and iLife suites of apps. He had previously headed Siri development, but work on Apple's AI assistant shifted to software engineering chief Craig

'Steve Jobs: The Man in the Machine' Film Debuts at SXSW, Eddy Cue Calls It 'Inaccurate' and 'Mean-Spirited'

Following the premiere of Steve Jobs: The Man in the Machine this weekend at SXSW in Austin, Texas, reviews of the film have begun circulating in the media. The Guardian notes that the documentary portrays Jobs as "a man with dazzling talent and monomaniacal focus, but utterly lacking in empathy," with director Alex Gibney showing several examples of the late Apple co-founder's less-desirable behaviour that are typically overshadowed by his successes. "Yet this man, whose belief in his own righteousness was unshakeable, also terminated Apple’s philanthropic programmes, presided over huge corporate tax evasion, paid Chinese workers making iPhones a pittance, and only stumped up maintenance for his first daughter after dragging his ex-girlfriend through the courts, claiming that she was promiscuous and he was infertile, until a DNA test proved otherwise. Finally, he agreed to pay $500 a month – he was worth $200m at the time."Apple senior executive Eddy Cue was quick to express his disappointment in the documentary, describing the film on Twitter as "an inaccurate and mean-spirited view of my friend" and "not a reflection of the Steve I knew." Cue added that the best portrayal of Jobs is in the upcoming book "24">Becoming Steve Jobs," which he describes as "well done and first to get it right." Very disappointed in SJ:Man in the Machine. An inaccurate and mean-spirited view of my friend. It's not a reflection of the Steve I knew.— Eddy Cue (@cue) March 16, 2015 The Hollywood Reporter has a nearly equal assessment of The Man in the Machine, describing the film as a "two